Open Source Business Conference
2009 Advisory Board

Matt Asay
VP, Business Development, Alfresco

Matt Asay has been involved with open source since 1998, and is one of the industry's leading open source business strategists. Asay currently manages sales and business development activities in the Americas for Alfresco, the open source leader in Enterprise Content Management.

Prior to Alfresco, Asay co-founded Novell®'s Linux Business Office and was an early agitator and architect for the company's shift to open source. In 2003 Asay founded the Open Source Business Conference, the industry's premier open source strategy event, and has served as an Entrepreneur-in-Residence for Thomas Weisel Venture Partners. Before Novell, Asay was General Manager at Lineo®, an embedded Linux software startup, where he ran Lineo's Residential Gateway business. Asay earned his Juris Doctorate degree at Stanford Law School, spending two of his three years studying software licensing and innovation. He holds Master's and Bachelor's degrees from the University of Kent (Canterbury, UK) and Brigham Young University, respectively.


Andrew Aitken
Co-Founder and Managing Partner, Olliance Group

Andrew Aitken is co-founder and managing partner of Olliance Group, the leading open source management consultancy. He is a recognized expert on strategies for the commercialization of open source and has been a leader in the open source community for nearly 10 years. Andrew has more than 20 years senior management experience in building and leading national professional services firms, including Renaissance Worldwide and eWork.

In 2001 Mr. Aitken founded Olliance Group with other industry veterans to provide management and business strategy consulting to companies leveraging open source. In January 2006, Mr. Aitken spearheaded the software industry's first "think tank" on the future of commercial open source, now an annual event regularly attended by the industry's leading CEOs and visionaries. Andrew is on the Board of Advisors of SugarCRM, Funambol, Cleversafe, and Krugle. He has personally advised firms such as IBM, Intel, Nokia, Microsoft, and dozens of VCs and startups on their open source strategies.

Larry Augustin
Managing Director, Augustin Ventures

Larry Augustin is an angel investor and advisor to early stage technology companies. He currently serves on the Boards of Directors of Compiere, Fonality, Hyperic, Medsphere, Pentaho, SugarCRM, and XenSource. One of the group who coined the term "Open Source," he has written and spoken extensively on Open Source worldwide. Worth Magazine named him to their list of the Top 50 CEOs in 2000. From 2002 to 2004 he was a Venture Partner at Azure Capital Partners. In 1993 he founded VA Linux (now SourceForge, NASDAQ:LNUX), where he served as CEO until August 2002. While CEO he launched and led the company through an IPO in 1999. Larry can be found online at

Tim Golden
Senior Vice President, Bank of America

Tim Golden has 20 years IT management experience designing and implementing major infrastructure projects, both as a consultant working for IBM and currently as a senior vice president at Bank of America. His technical background ranges from software development to data center operations. In his present role as director of Open Source management, Tim works exclusively with Linux and Open Source software technology and has led several enterprise efforts including the development of software stack architectures, the creation of an in-house Open Source software management and reuse portal, and the enterprise deployment of over 150 Open Source development tools, infrastructure applications, management frameworks, automation facilities, and business software applications. Tim works part-time for the Olliance Group as an Open Source business consultant. He also serves on the Board of Directors for the Linux Foundation. He has a bachelor's degree in business management from St. Mary's College located in Moraga, CA.

Bill Hilf
General Manager of Platform Strategy, Microsoft

Bill Hilf is the general manager of Platform Strategy driving Microsoft's platform strategy efforts across the company. Bill's primary focus is to champion platform initiatives that cross these groups, while leading long-term strategy planning in the Windows Server and Tools organization. Prior to joining Microsoft, Bill led IBM's Linux/Open Source Software technical strategy at a world-wide level for the Emerging and Competitive markets organization, in addition to his direct customer interaction as a senior enterprise architect. Bill has been involved with Open Source Software (OSS) for over twelve years, and is an IEEE Distinguished Visitor on the subject of OSS. Prior to joining IBM, Bill was vice president of Engineering for eToys, where he helped build one of the premier ecommerce businesses on the Web. Previously, he worked as a software architect for multiple Silicon Valley-based software companies, such as CNET Networks and Black Sun Interactive. Bill is a graduate of Chapman University Graduate School.

Mark Radcliffe
Partner, DLA Piper US, LLP

Mark Radcliffe is a partner and co-chair of the Technology and Sourcing Group of DLA Piper US, LLP. He earned a B.S. in chemistry magna cum laude from the University of Michigan and a J.D. from Harvard Law School. Mr. Radcliffe's practice focuses on representing corporations in their intellectual property and finance matters. He is chair of the Open Source Industry Group at the firm. He assisted Sun Microsystems in open sourcing the Solaris operating system and drafting the CDDL. And he represents many open source startup companies, including SugarCRM, Inc., Laszlo Systems, Inc. and Zimbra. He also serves as outside general counsel for the Open Source Initiative and is the chair of Committee C for the Free Software Foundation in reviewing GPLv3. Mr. Radcliffe has published articles in such legal magazines as the National Law Journal, Trademark World, Computer Lawyer, California Law Business and Copyright World.

Zack Urlocker
EVP of Products, MySQL

As executive vice president of products, Zack Urlocker oversees the definition, development and promotion of the company's entire family of open source databases and tools. In addition to software engineering and product management, he is responsible for MySQL's worldwide marketing, sales-lead generation, public relations and Web site. Zack is a veteran technology executive, with more than 20 years' enterprise software industry experience. Prior to joining MySQL AB, Zack held executive product management and marketing positions at Active Software, webMethods and Borland International.

Robin Vasan
Managing Director, Mayfield

Robin Vasan's clear understanding of software technology served him well in his early career as an entrepreneur. He has since built a solid reputation as a leader through his successful investments in enterprise software. Most recently he has been focusing on virtualization, security and open source technologies. Robin currently sits on the boards of Alfresco, Centrify, Determina, Elemental Security, GroundWork, Informance, TrueDemand and Webroot. His notable past investments include Akimbi (acquired by VMware), webMethods, Riverbed Systems (acquired by Aether Systems), Global Logistics (acquired by Oracle) and Trigo Technologies (acquired by IBM). Prior to joining Mayfield in 1999, Robin was a founder and/or key member of several successful software startups including CATS Software, Infinity Financial Technology, acquired by SunGard (SDS) and Risk Management Solutions. Robin earned an M.B.A. from Harvard Business School and a B.A.S. dual degree in industrial engineering and economics from Stanford University.