HOW Design Conference / Sessions


The HOW Design Conference program is packed with sessions on creative inspiration, print and web design, typography, advancing your career and even a session on how improve comedy can free your creative mind! But with all the variety you’ll see in the sessions below, there’s one purpose that they share: making you the absolute best graphic designer you can be.

Monday: May 12, 2014
1:15 pm - 2:15 pmPhotoshop to HTML
Chris Converse, Designer and Developer, Codify Design Studio
Learn by Doing and Have Fun Doing It
Jim Krause, Jim Krause Design
1:00 pm - 4:00 pmComedy Improv Training for Creatives
Stefan Mumaw, Creative Director, Callahan Creek
Establishing a Brand-Driven Message Architecture - SOLD OUT
Margot Bloomstein, Principal and Brand & Content Strategist, Appropriate, Inc
2:45 pm - 3:45 pmShut Your Monkey: How to Control Your Inner Critic and Unleash Your Creativity
Danny Gregory, Author and Artist
4:15 pm - 5:15 pmGeneral Session - Malcolm Gladwell in Conversation With DeeDee Gordon
Malcolm Gladwell, Writer and Author
DeeDee Gordon, President, Innovation group, Sterling Brands
5:30 pm - 6:45 pmGeneral Session - Broken Nature
Paola Antonelli, Senior Curator, Department of Architecture and Design, The Museum of Modern Art

Tuesday: May 13, 2014
8:00 am - 9:00 amBreakfast Roundtables
8:30 am - 6:30 pmStock Photography Expo
9:00 am - 10:00 amGeneral Session - Debbie Millman Interviews Seth Godin
Debbie Millman, President, Design, Sterling Brands
Seth Godin, Author / Founder,
10:15 am - 12:30 pmOff the Page, Into the Wild: Designing for the Internet of Things - SOLD OUT
David Sherwin, Interaction Design Director, frog

Jennifer Dunnam, Senior Interaction Designer, frog
Responsive Wordpress in a Day
Brian Wood, Web Developer/ Author/ Trainer,
12:30 pm - 2:00 pmLunch on Your Own
2:00 pm - 3:00 pmGeneral Session - We Are The Stories We Tell
Stanley Hainsworth, Chairman, Chief Creative Officer, Tether
3:15 pm - 4:15 pmMarketing Strategies for Attracting Your Ideal Clients
Peleg Top, Leadership Coach and Business Advisor
Creative Right Now: How Extreme Deadlines Can Drive Digital Innovation
Jason Bender, Executive Creative Director, Rockfish
Put Your Money Where Your Heart Is
Justin Ahrens, Creative Director, Rule29
4:30 pm - 5:30 pmTypographic Master Lessons
Allan Haley, Director of Words & Letters, Monotype
Being a Sponge Doesn't Suck
J.J. Sedelmaier, J. J. Sedelmaier Productions, Inc.
Designing Around Deadlines, Without Clients, and Other Backstories of Magazines
Caleb Bennett, Art Director
5:30 pm - 6:45 pmNetworking Kick Off (sponsored by The Creative Group)
6:45 pm - 7:00 pmWelcome to HOW Design Live 2014: Bridgid Agricola
7:00 pm - 8:00 pmGeneral Session - 7 Things I Learned In 7 Years Of Reading, Writing, and Living
Maria Popova, Founder, Brain Pickings
8:00 pm - 10:00 pmExhibit Hall Opens - sponsored by Mohawk

Wednesday: May 14, 2014
8:00 am - 9:00 amBreakfast Roundtables (sponsored by Hoefler & Co.) / Exhibit Hall Open
9:00 am - 10:00 amZooming Into Your Creative Zing Zone
Sam Harrison, Author and Speaker
Designing for Success
Hamish Campbell, Creative Director, Pearlfisher
David Hartman, Associate Creative Director, Target
10:15 am - 11:15 amCommon Mistakes Designers Make with Branding (and How to Fix Them)
Marcia Hoeck, Owner, Hoeck Associates
Ed Roach, Brand Consultant/Designer, The Branding Experts
Design for Non-Profits and Grass Roots Projects
Ken Tanabe, Multidisciplinary Art Director
11:30 am - 12:30 pmGeneral Session - To Sell is Human
Dan Pink, Author
12:30 pm - 2:00 pmLunch on Your Own
12:30 pm - 6:45 pmExhibit Hall Open (12:00pm - 6:30pm)
2:00 pm - 3:00 pmBuilding Better Brands
Scott Lerman, Founding Partner, Lucid Brands
Rise of the DEO: Leadership by Design
Maria Giudice, Director of Product Design, Facebook
3:15 pm - 4:15 pmThe LogoLounge Trend Report
Bill Gardner, Owner/President/Founder, Gardner Design, LogoLounge
How Design Enhances Business Strategy and Total Value
Nathan Shedroff, Pioneer in Experience Design
4:30 pm - 5:30 pmGeneral Session
Christine Mau, Brand Design Director, Family Care Brands, Kimberly-Clark
5:30 pm - 6:45 pmExhibit Hall Happy Hour - sponsored by
6:45 pm - 7:45 pmHow To Start or Grow a Unique Biz, Passion, or Idea With Little To No Start-Up Money (Sponsored by London International Awards)
Johnny Earle aka Johnny Cupcakes, Founder, Johnny Cupcakes

Thursday: May 15, 2014
8:00 am - 9:00 amBreakfast Roundtables (sponsored by IHAF) / Exhibit Hall Open
9:00 am - 10:00 amPerfectly Imperfect - Dana Tanamachi-Williams
Dana Tanamachi-Williams, Owner, Tanamachi Studio
10:15 am - 11:15 amBuild Your Own Brand: A 10-Step Guide
Robin Landa, Distinguished Professor, Robert Busch School of Design, Kean University
Shut your Monkey: How to Control Your Inner Critic and Unleash Your Creativity
Danny Gregory, Author and Artist
Becoming an Idea Witch Doctor
Stefan Mumaw, Creative Director, Callahan Creek
11:30 am - 12:30 pmRise of the Design Entrepreneur
Jenny Lam, Co-Founder, Jackson Fish Market
Learn by Doing and Have Fun Doing It
Jim Krause, Jim Krause Design
Designers and Communication: The Past and Present
Riley Cran, Designer
12:00 pm - 2:00 pmExhibit Hall Open
12:30 pm - 2:00 pmLunch on Your Own
2:00 pm - 3:00 pmGeneral Session - Design as Idea
Bob Gill
3:15 pm - 4:15 pmPutting Together and Pitching a Digital Portfolio That Lands You Work
Diane Domeyer, Executive Director, The Creative Group
Tools of the Trade
Matthew Richmond, Founding Partner and Executive Creative Director, The Chopping Block, Inc.
Design for What Matters with Content Strategy
Sara Wachter-Boettcher, Content Strategy Consultant / Writer / Editor
4:30 pm - 5:30 pmDefining Your Personal Brand: Why Are You?
riCardo Crespo, CCO, th13teen
Photoshop to HTML
Chris Converse, Designer and Developer, Codify Design Studio
How Culture Affects Typography
Nikki Villagomez, Lead Creative Designer, Dixon Hughes Goodman
5:45 pm - 6:45 pmGeneral Session - Basic Principles of Identity Design
Sagi Haviv, Partner, Chermayeff & Geismar & Haviv
9:00 pm - 11:30 pmClosing Party - sponsored by Neenah Paper

Friday: May 16, 2014
7:30 am - 8:30 amBreakfast Roundtables (sponsored by IHAF)
8:30 am - 9:30 amCollaborative and Interdisciplinary Design
Frank Baseman, Creative Director & Principal, Baseman Design Associates / , Associate Professor & Program Director, Graphic Design, Philadelphia University
9:45 am - 10:45 amThe Art of Artifacts: How To Use Graphic Treasures from the American Underbelly in Your Work
Aaron Draplin, Sole Proprietor, Draplin Design Co.
11:00 am - 11:30 amGeneral Session - A Celebration of Authenticity: What I've Learned About Brand Minimalism
Andrew Gibbs, Founder of The Dieline, Creative Director, HOW Design Live
11:30 am - 12:30 pmGeneral Session - Design and Happiness
Stefan Sagmeister, Founding Partner, Sagmeister & Walsh

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