Title
President
Company
Reinertsen & Associates
Bio
Don is the President of Reinertsen & Associates, a consulting firm specialized in the management of product development. He has worked with leading product development organizations for over 3o years, and taught executive courses at Caltech for 14 years. He is the author/co-author of three best-selling books on product development, and is considered one of the leading thinkers in the emerging field of lean product development. His latest awarding winning book, The Principles of Product Development Flow: Second Generation Lean Product Development, has been praised as, “… quite simply the most advanced product development book you can buy.”