Mark May 15, 2013, on your calendar now and register to attend the one PR conference you and your team can’t afford to miss—PR News’ PR Measurement Conference, which will be held at the historic National Press Club in Washington, D.C.

PR measurement—it’s been called the Achilles’ heel of PR, the Holy Grail, the monster that keeps the most accomplished PR professionals awake at night. It’s a source of endless international debate by PR measurement experts, who seek to establish standards and best practices that will enable PR professionals to show the true value of their work, protect their budgets and build a platform for growth.