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Atlanta, Georgia
November 5, 2013
 In partnership with:

Join the Association of Corporate Travel Executives (ACTE) and the Georgia Business Travel Association for a busy day of productive insights, thoughtful dialogue, and plenty of networking. Please email ACTE for more information.

 

Agenda

9:30am - 10:00am Registration

10:00am - 11:00am

Resonate: How to Drive Traveler Engagement and Action  

Learn how to effectively align corporate priorities with the priorities of your traveler by building a communication strategy that transcends traditional distribution methods and guarantees your medium will not kill your message. By looking at travelers as your customers you can uncover avenues of influence to make travelers feel like they are part of something larger and impact their decisions making. This session will demonstrate both theoretical approaches as well as tactical framework to accomplish these objectives.

Presented By:

Beth Penland, Marketing and Sales Consultant- Chainsaw Communications


11:00 - 11:45am

Networking Break 

11:45 - 12:15pm

Lunch and Georgia Business Travel Association Welcome and Announcements


12:15 - 1:15pm


Driving Your Social Strategy

This is not a social media workshop. We will not teach you what a hashtag is or the difference between liking and following. We won't even tell you how to tweet. We will pose serious questions about how to develop an "owned media" strategy that complements and supports earned and paid media.   Whether you work with Fortune 500 corporations or community nonprofits, all organizations must answer some key questions about their strategy in order to best leverage today's tools and technology. This workshop will help you to audit your current efforts, plot a roadmap for success, and set meaningful and measurable goals. There will be a focus on frameworks you can apply to a variety of situations and successful case studies.

Presented By:

Anthony Shop, Chief Strategy Officer and Co-Founder of Social Driver


1:15 - 2:15pm

Buyer & Supplier Roundtables