Explore the latest financial, analytical and creative tools in direct marketing, and equip yourself with strategies and techniques that you can immediately apply to improve your program results.

Course Summary

Direct Marketing for Fundraisers is a one day course covering maths and analysis, strategic and financial planning, data and data processing, list segmentation, data cooperatives and list exchange networks.

You will hear about the latest trends, techniques and developments in the creative arena, including dimensional designs, high-velocity premiums, and other cutting edge formats from around the world. There will be a multitude of case studies for you to examine, discuss, debate and possibly feel inspired by.


Principal, Ask2

Derek has worked with many of the largest fundraising organisations in North America, including WWF, Wilderness Society, UNICEF, PETA and Greenpeace. Since arriving in Australia in 2006, he has written and delivered a number of courses for ADMA and has consulted with many of the largest companies in Australia and New Zealand, including American Express, Australia Post, Commonwealth Bank of Australia, Fly Buys, Origin Energy, Singleton Ogilvy + Mather and Westpac on their direct marketing strategies.

Course dates & location
All listed dates are for 2013. Arrive at 8:30am for an 9:00am start at all sessions. Sessions conclude at 4:30pm.
Adelaide Wednesday 22 May
Brisbane Monday 13 May
Thursday 30 May and Tuesday 29 October
Monday 20 May
Tuesday 28 May and Thursday 31 October
If you would like to register for the October sessions please click here.

Member $495
Non Member $660

New Registration