June 2013 Strategic Issues Series:
Category Management: Facts & Fiction and Opportunities & Challenges
InterContinental Chicago O’Hare
5300 N River Road
Rosemont, IL 60018
(847) 544-5300
IFMA’s Foodservice 2020 Strategic Issues Series is a complimentary Manufacturer Members-only offering that identifies and frames key strategic issues while providing Members with a deeper understanding of the impact on their businesses.
AGENDA AT-A-GLANCE
The Partnering Group (TPG), experts on category management, will present and lead discussions to answer these questions:
- What is category management and what does it mean for foodservice?
- What insights are needed and how will they be used?
- What are the critical aspects of foodservice collaboration?
- How can category management benefit your company?
- How can you leverage it to maximize ROI?
- What are the barriers to acquiring and utilizing insights, effective collaboration and maximizing ROI? How can you overcome them?
Join the Discussion
Space is limited and only available to two registrants per company, so register today to ensure you’re part of this hot topic discussion. The sessions are conveniently located just five minutes from Chicago’s O’Hare Airport, it’s the ideal location for anyone wishing to fly in and out in one day.
