2013 IFMA Marketing & Sales Leaders Forum
 
Sponsors
2013 IFMA Marketing & Sales Leaders Forum
August 13 - 14, 2013
Frito-Lay Worldwide Headquarters

***Busses will travel between the Residence Inn Dallas Plano, Courtyard Dallas Plano and Frito-Lay headquarters for the Conference. There is no parking at Frito-Lay. Please plan to use the shuttle from one of the hotels.***

Marketing and sales professionals unite! The 2nd annual Marketing & Sales Leaders Forum combines two great programs and will deliver information and implications previously presented at our Forecast & Outlook, complemented with the latest best practices for excellence in execution featured during our Sales & Marketing Conference.  

Like last year, the program will begin at 2:00 pm (8/13) with Technomic providing updated industry information and expanded Data Digest™.  Datassential will be reviewing all new Consumer Decision insights.  The second day (8/14) will start with Bill Hale teaching us how the industry will look in 2020, US Foods providing us additional understanding of their initiatives and the ever popular breakouts (expanded for 2013). The conference will end with Vince Crew (Founder of REACH Development Services) on how marketing and sales can better align on strategic and tactical planning and learn how to collaborate in 4 easy steps

Breakout:

  • Marketing Effectiveness and Metrics
  • Sales Effectiveness and Metrics
  • Making Data into Actionable Insights
  • Category Leadership for Operator Collaboration
  •  Broker Consolidation; Effects and Management

 Who should attend?

• Foodservice business unit leaders
• Sales professionals
• Marketing professionals
• Research & insights professionals 
• Industry partners & providers



IFMA Manufacturer Members:     $1,100 each for the first two paid registrants
                                                            $995 for each additional registrant (Entered as a group)
Please enter the discount code for the 3rd registrant. The discount code will automatically apply after the 3rd registrant is entered.

IFMA Associates Members:           $1,200 each for the first two paid registrants
                                                            $1,000 for each additional registrant (Entered as a group)
Please enter the discount code for the 3rd registrant. The discount code will automatically apply after the 3rd registrant is entered.

IFMA Non-Members:                     $1,350 flat rate

Notifications before July 16 – full refund
Notifications between July 17 through July 30 – 50% refund
Notifications after July 30 – no refund


All changes/cancellations must be submitted to
IFMA in writing (fax to 312/540-4401 or send an e-mail to
rebecca251@ifmaworld.com).