The Dieline Package Design Conference Agenda

You’ll rethink your assumptions about design, hear design giants reveal what they learned from their biggest “don’ts,” and get inspired to do your best work ever at this year’s The Dieline Package Design Conference sessions. Read on for details.

And don’t forget about Bonus Events like Graphic Design Studio Tours, Workshops and Lunches. (Extra Fee Required)
 


Sunday, June 23rd
8:00 am - 12:00 pmHDC Morning Studio Tour (Extra Fee Required)
8:30 am - 6:30 pmStock Photography Expo
9:00 am - 12:00 pmHDC Workshop: Anatomy of a Logo (Extra Fee Required)
Von Glitschka, Principal, Glitschka Studios
9:00 am - 12:00 pmHDC Workshop: InDesign Workshop (Extra Fee Required)
David Blatner, Author, Co-Creator, InDesignSecrets.com & PEPCON
9:00 am - 12:00 pmHDC Workshop: Why Design Research Matters. Considering the user in every part of the Design process. (Extra Fee Required)
Erin Sanders, Senior Interaction Designer, frog
12:15 pm - 1:45 pmHDC Networking Lunch (Extra Fee Required)
Justin Ahrens, Creative Director, Rule 29
12:15 pm - 1:45 pmInSource Roundtable & Lunch (Extra Fee Required)
Andy Brenits, President , InSource
1:00 pm - 1:50 pm1. Packaging a Retail Experience - DPDC
Mike Peck, Creative Director, Packaging, Starbucks Coffee Company
1:00 pm - 5:00 pmHDC Afternoon Studio Tour (Extra Fee Required)
2:00 pm - 2:50 pm2. Tweet, Pin, Post, and Text: Designing Your Digital Moment Of Truth - DPDC
Steve Kazanjian, Vice President, Global Creative, MeadWestvaco (MWV)
2:00 pm - 5:00 pmHDC Workshop: HTML & CSS for Visual Designers (Extra Fee Required)
Matthew Richmond, Founding Partner, Executive Creative Director and Developer, The Chopping Block, Inc.
2:00 pm - 5:00 pmHDC Workshop: Hands-On Creative Briefing (Extra Fee Required)
Terry Lee Stone, Writer, Design Management Consultant and Creative Strategist
2:00 pm - 5:00 pmHDC Workshop: Creative Fuel: A Laboratory Workshop for Nitro-Charging Your Idea Output (Extra Fee Required)
Stefan Mumaw, Creative Director, Purveyor of All That Rocks, Callahan Creek
3:00 pm - 3:50 pmThe Dieline Package Design Awards 2013 - DPDC
4:00 pm - 4:50 pmBest of Show: The Dieline Package Design Awards - DPDC
4:30 pm - 6:30 pmHOW Design Live Networking Kickoff - HDC, IHMC, CFC, DPDC
6:30 pm - 8:00 pmHOW Design Live Opening Keynote - 1. How to Steal Like an Artist - HDC, IHMC, CFC, DPDC
Austin Kleon, Best-Selling Author
8:00 pm - 10:00 pmHOW Design Live Opening Reception / Exhibit Hall Opening - HDC, IHMC, CFC, DPDC

Monday, June 24th
8:00 am - 8:50 amContinental Breakfast / Exhibit Hall Open - DPDC (sponsored by Hoefler & Frere-Jones)
9:00 am - 9:45 am3. Stay Thirsty, Stay Foolish. The Story of Vitaminwater. - DPDC
Alex Center, Senior Designer, The Coca-Cola Company
9:00 am - 12:00 pmCFC Workshop: Determine Your Positioning and Find Your Target Market - Extra Fee Required
Ilise Benun, Founder, Marketing Mentor
9:50 am - 10:35 am4. Brand Ennobled—Honoring Equity and Reviving Relevance - DPDC
Joseph Duffy, Design Director, Duffy & Partners
10:45 am - 11:30 am5. Cultural Shifts and the Changing Face of Retail Packaging - DPDC
William Harper, Senior Creative Director , Kaleidoscope
Demetrius Romanos, Executive Creative Director, Kaleidoscope
11:35 am - 12:20 pm6. Repackaging Microsoft - DPDC
Jeffrey A. Loth, Global Packaging Manager, Microsoft
12:00 pm - 2:00 pmLunch on Your Own - DPDC
12:00 pm - 6:30 pmExhibit Hall is open 12:00 pm - 6:30 pm this afternoon
1:00 pm - 4:00 pmCFC Workshop: You Don’t Know What You know: Developing Your Content Strategy - Extra Fee Required
Mark O'Brien, CEO, Newfangled
2:00 pm - 2:45 pm7. Generation Jump! When to Rewind a Brand or Fast Forward It - DPDC
Terri Goldstein, Principal and Founder, The Goldstein Group
2:50 pm - 3:35 pm8. Eco Doesn’t Have to Be Boring - DPDC
Tim Hankins, Head Designer, The Honest Company
3:45 pm - 4:30 pm9. Put Your Money Where Your Mouse Is - DPDC
Kevin Shaw, Founder & Creative Director , stranger & stranger
4:35 pm - 5:20 pm10. Packaging A Brand - DPDC
David Turner, Principal and Co-Founder, Turner Duckworth
5:20 pm - 6:30 pmHappy Hour in Exhibit Hall - DPDC
6:30 pm - 7:30 pmReinventing Your Ideas: How the Little Things Yield Big Results - HDC, DPDC, IHMC, CFC
Johnny Earle aka Johnny Cupcakes, Founder, Johnny Cupcakes

Tuesday, June 25th
8:00 am - 8:50 amContinental Breakfast / Exhibit Hall Open - DPDC
9:00 am - 9:45 am11. Get Them to Read (From Afar): Design-Driven Copywriting to Draw Customers In - DPDC
Jen Bilik, Owner/Founder, Knock Knock
9:50 am - 10:35 am12. The Intersection of Design and the Law - DPDC
Aaron Keller, Managing Principal, Capsule
Stephen Baird, Chair, Intellectual Property Department, Winthrop & Weinstine
10:45 am - 11:30 am13. Competing Outside the Box - DPDC
Stefan Hartung, Co-Founder, Kick
Jennifer Sall, Creative Director, MOM Brands
11:35 am - 12:20 pm14. How Much, How Many, and When? - DPDC
Evelio Mattos, Creative Director, Design Packaging
12:15 pm - 1:45 pmLunch with a Dieline Speaker - DPDC (Extra Fee Required)
12:20 pm - 2:00 pmLunch On Your Own / Exhibit Hall Open - DPDC
2:00 pm - 2:45 pm15. Lean Mean Design Machine - DPDC
Ben Cleaver, Managing Director, Blue Marlin Brand Design
2:50 pm - 3:35 pm16. Speaking Truth to Power—The Real Role of Design in Business - DPDC
Ian McLean, Founder, McLean Design
3:45 pm - 4:30 pm17. Bad Package Design Is Everywhere - DPDC
Will Burke, Principal and Chief Innovation Officer, CB'a Brand Engine
Paul van den Berg, Creative Director, CB'a Brand Engine
4:45 pm - 5:45 pm18. The Importance of Risk Taking, For Better or Worse - DPDC
Kevin Shaw, Founder & Creative Director , stranger & stranger
Dennis Whalen, Vice President, Michael Osborne Design
Hamish Campbell, Creative Director, Pearlfisher
6:00 pm - 7:30 pmHOW Design Live Portfolio Review
9:00 pm - 11:30 pmHOW Design Live Closing Reception - HDC, DPDC

Wednesday, June 26th
8:30 am - 9:30 amContinental Breakfast - DPDC
9:45 am - 11:00 am19. Who Are You? Who Needs to Know? A Personal Branding Experience - DPDC
Alina Wheeler, Author
20. How to Avoid Work - DPDC
James Victore, Professor, School of Visual Arts in New York
11:15 am - 12:30 pm21. Idea Execution: How Ideas Are Brought to Life - DPDC