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Anglicare in Qld had previously
changed its name to Spiritus and recently changed it back to Anglicare.
Heidi
Monsour MFIA has navigated the organisation through an evaluation of the
impact of the initial name change to Spiritus, the decision to change it back
to Anglicare and the process of implementing that decision.
Heidi
will use this most recent experience as a case study to consider the subject
of branding and the importance of organisational names.
As the Director
Marketing, Communications and Fundraising for the Anglican Diocese of Brisbane
encompassing Anglicare Qld, Heidi’s role at Anglicare includes the oversight
of Fundraising therefore Heidi is able to talk from her experience in relation
to fundraising.
Heidi’s presentation
and the Anglicare Case study will address the following key areas that are
important when considering the naming of organisations, programs and Campaigns
on fundraising.
- What to look for when
evaluating the impact of a name on a fundraising program.
- What are the challenges when a
name change is necessary?
- What are the key considerations
when choosing an appropriate name?
- How do you actually go about
making a name change?
0 | | | | Heidi Monsour MFIA Director, Marketing, Communications and Fundraising Director Anglicare Diocese of Brisbane | |
Tuesday, 9 October 2012 | 7:15 am - 9:00 am | Victoria Park Golf Complex | Herston Road, Herston, QLD |
Member
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$ 55.00
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Staff of Org Member
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$ 65.00
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Non-Member
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$ 85.00
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