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Leonard Elario Manager, Bequests Heart Foundation Lenny has a broad history in Relationship Fundraising in Australia and New Zealand across Bequest, Major Gift, Trusts & Foundation, Prospect Research, Mid Donor and Supporter Retention programs, now at the National Heart Foundation of Australia and recently at Greenpeace Australia Pacific and Greenpeace New Zealand. As Manager, Bequest Relationships at the Heart Foundation, Lenny leads a six-member Relationship Team with responsibility for script writing, recruitment and training, donor stewardship, vulnerable circumstances, pipeline strategies, policies and implementation, and also Tele-fundraising programs. | |
Ian Lawton Director, Bequests Heart Foundation Ian is an educator, fundraiser and change manager, with over 20 years local and international experience in building and implementing strategy, management, sales, awareness raising, and fundraising through a strategic and inspiring approach. In 2018 Ian became the country's first Director of Bequests at the Heart Foundation, where Bequests account for over 50% of annual income. Ian established a high supporter contact strategy focused on confirming residual bequests, which has seen immediate results. | |
Bev Moisey Pipeline Manager Heart Foundation Bev has a diverse background in fundraising and marketing, dating back to 2014. Having worked at Greenpeace in several roles including Community Fundraising, Individual Giving and Digital Fundraising, Bev is an advocate for cross-departmental collaboration and integrated supporter journeys. In July 2018, Bev joined the Heart Foundation Bequest team as "Pipeline Manager." In a nutshell, her role is lead generation for Bequests. Her work involves segmenting our supporter base to ensure the relationship team has a steady supply of prospects to contact, building bespoke supporter journeys for constituents at different stages of the pipeline, and refining processes to track performance and conversions. With the help of our database team, we've created some impressive dashboards to keep the team motivated, competitive and excited about Bequest conversations. | |
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