Digital Book World Conference 2013
Bust a Move: The No-BS Approach to Building Engaged Communities with Social Media

Tuesday, January 15, 2013 - 1:30 PM - 4:30PM
Speakers: Eric Smith | Rebecca Joines Schinsky

At this workshop, you can look forward to learning more than just the basics of “you should have a Twitter and do some tweets” followed by “because.” There are real reasons why you should be actively engaged in social media. Seldom-discussed topics will include:

   • Building the Author Online: Because it all begins with the writer.
   • Voice: Who determines it, who maintains it, and why your intern shouldn’t run your Twitter. 
   • Visual Sharing: In the age of Pinterest and Facebook, text just isn’t enough. 
   • Book Trailers: Are they still relevant (spoiler alert: yes), plus how to measure success (and failure). 
   • Incorporating social media into office culture, having a social company.
   • Measuring ROI and Conversion Rates: It can be done!

Single Workshop: $295

Eric Smith is the social media and marketing coordinator for Quirk Books, an indie publisher distributed by Random House, located in Philadelphia. Known for their New York Times bestselling titles like Pride & Prejudice & Zombies and Miss Peregrine's Home for Peculiar Children, Quirk specializes in strikingly unconventional books.

Eric has given guest talks about publishing, blogging, and social media at a number of college and universities, including NYU, the University of the Arts, Long Island University, Saint Joseph's University, and more. He is also the co-founder of Geekadelphia, a popular hyperlocal that covers all-that-is-geek in the City of Brotherly Love. When he isn't tweeting or blogging, he enjoys video games, writing, and attempting to sleep.

Rebecca Joines Schinsky is the associate editor and community manager of Book Riot, an online literary publication dedicated to the idea that writing about books and reading should be just as diverse as books and readers are. Since its launch in October 2011, Book Riot has built a social following of more than 60,000  - all organic, unpaid growth - through multiple social media platforms and has traffic approaching 500,000 monthly unique visitors.

Rebecca has given social media workshops at literary events and independent bookseller conferences around the country, including the Virginia Festival of the Book, the Decatur Book Festival, SIBA, and NAIBA. Prior to joining Book Riot, she created and edited The Book Lady's Blog and worked as a social media consultant for authors and publishers. When she isn't reading books and writing about them, Rebecca co-hosts the Bookrageous podcast and enjoys cooking, travel, and more television than she'd like to admit.

Single Workshop: $295

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