Digital Book World Conference 2013
 

Driving Discoverability, Engagement & Sales in Publishing

Tuesday, January 15, 2013 - 9:00 AM - 12:00 PM

Today’s connected world has made effective marketing even more difficult: there are too many channels, too many platforms, and too many quickly changing environments to successfully keep pace. And few industries are facing more challenges than the publishing industry. But while getting your product found, convincing browsers to purchase, and using all channels to drive discovery and revenue has become harder and harder, the opportunities are also becoming larger and larger.

In this workshop, you will learn the steps you need to take now to move the marketing needle from Discovery to Revenue to Loyalty, and create a marketing ecosystem that drives sales.

 
Speaker:

Murray Izenwasser, Strategy Practice Lead Founder, Biztegra

 


Single Workshop: $295

For information about Pre-Conference Workshops or our Full Day Package click here.