The lure of digital transformation

Much of the allure of digital transformation was in its promise of leading market disruption and innovation. If you added a few emerging technologies here, digitized an interaction there, you could become an overnight sensation in customer experience and gain advantages that your competitors would struggle to replicate.

But for most, it hasn't played out this way. An attempt at big-bang transformation won't realign the stars for you — but a deliberate, pragmatic approach to change could be the difference between winning the marathon and quitting at mile 10.

Transform what you have; innovate in the familiar

Not everyone can be a fast-moving digital startup, and that's okay. There are advantages that large, established market players have that will take startups years or even decades to replicate. The key to successful transformation is in leveraging the advantages you have at hand.

At this year's Digital Transformation & Innovation Forum, our speakers and analysts will give guidance on how to be surgical and intentional to achieve success on your path forward.