Consumer Marketing 2019

Elevate Customer Experiences Through Experience Design

Monday, April 1, 2019
1:00-5:00 p.m.
Pre-Registration Required. Cost: Pricing: $499 for Clients, $599 for Non-Clients, $399 for Government Nonprofit

Customer experience is the new battle ground to win, serve, and retain your customers. Creating great customer experiences is more than knowing design thinking or the key user experience disciplines — such as customer understanding, scenarios, co-creation, iterative prototyping, and usability testing. It’s about knowing when and how to apply these tools. This workshop includes hands-on exercises to equip you with the skills to use customer research to feed insights, turn insights into concepts, and then iterate them to improve and inn ovate on experiences.

Key Takeaways:

  • Introduction of key concepts: Understand key concepts and critical components of modern experience design.
  • Training: Apply proven methodologies to a mock context and learn about best practices.
  • Tools to apply: Find out about available tools, resources, and internal collaborators to help you understand and apply these principles going forward.

Who Should Attend?


Professionals from customer experience, design, marketing, product management, research.

Hosted by:


Jenny Wise, Principal Analyst, Forrester