The lure of digital transformation
Much of the allure of digital transformation was in its promise of leading market disruption and innovation. If you added a few emerging technologies here, digitized an interaction there, you could become an overnight sensation in customer experience and gain advantages that your competitors would struggle to replicate.
But for most, it hasn't played out this way. An attempt at big-bang transformation won't realign the stars for you
— but a deliberate, pragmatic approach to change could be the difference between winning the marathon and quitting at mile 10.
Transform what you have; innovate in the familiar
Not everyone can be a fast-moving digital startup, and that's okay. There are advantages that large, established market players have that will take startups years or even decades to replicate. The key to successful transformation is in leveraging the advantages you have at hand.
At this year's Digital Transformation & Innovation Forum, our speakers and analysts will give guidance on how to be surgical and intentional to achieve success on your path forward.
Join Us
Pricing:
Clients: $2,350
Non-clients: $2,550
Government, education, and nonprofit: $2,250
All prices in USD.
Take advantage of our team discount by using discount code 4FORR3 for 4 tickets for the price of 3!
Sheraton Grand Chicago
301 E North Water St.
Chicago, IL 60611
+1 312.464.1000
Hotel Website
Global Corporate Partners
Learn about our other Digital Transformation Forums.