Digital Transformation 2019

Pre-Forum Programs

Monday, May 13
1:00 p.m. - 5:00 p.m.
Select one of two optional programs: 

Option 1
Master Technology-Led Innovation
Pre-Registration Required - Pricing: $599 Clients, $699 Non-Clients,
$499 Government, education or nonprofit

Enterprises that are closely tracking technology trends and finding ways to innovate with new (and emerging) digital technologies will rapidly rise to the top of the food-chain. The challenge is not that technology is evolving at an explosive pace, but that organizations must understand and capitalize on technology at faster rates -- and convert the new technology to competitive advantage.
Join Forrester analysts as they dive deep into new innovation and emerging technology research, engage attendees in a tech-driven innovation workshop, and show participants how leaders are overcoming innovation barriers
Welcome And Introduction
Matt Guarini, VP, Research Director, Forrester
The Recipe for Tech-driven Innovation - And What Ingredients You Need
Learn the techniques of advanced firms that are letting technology drive the pace of their innovation efforts.
Brian Hopkins, VP, Principal Analyst, Forrester
Panel: Bringing It All Together
We'll detail how to future-proof your organization by moving from agility to adaptiveness.
Brian Hopkins, VP, Principal Analyst, Forrester
James Staten, Vice President, Forrester
Bobby Cameron,  VP, Principal Analyst, Forrester
Workshop: Innovate To Drive Market Leadership
Work with your peers in this session to discover your current level of tech-driven innovation — and identify ways to accelerate your forward movement.
Bobby Cameron, VP, Principal Analyst, Forrester
Finding Innovation And The Right Partners
Learn how to uncover the right emerging tech and business opportunities from start-up and early-stage companies.
Carleton Doty, VP, Emerging Technology Research, Forrester 
Option 2
Winning In The Age Of Amazon 
Pre-Registration Required - Pricing: $599 Clients, $699 Non-Clients,
$499 Government, education or nonprofit

According to Forrester's most recent State Of The US Retail Shopper, 70% of US online adults chose Amazon first when shopping online. Amazon's unprecedented dominance of the retail landscape is the most pressing reality faced by retailers and consumer-facing brands alike: How do you survive and thrive in this environment? And how can you best position for future success?
In this in-depth program, Forrester will detail:
  • the long-term consumer behaviors and market dynamics that underpin Amazon's success;
  • the key factors in strategy and execution that have powered the marketplace platforms forward;
  • emerging best practices for brands and retailers in the age of Amazon;
  • and how emerging technology and new consumer preferences will define the next stage of the retail revolution
Welcome And Introduction
Fiona Swerdlow, VP, Research Director, Forrester
Top Technologies Now: What’s Hot (And Not)
For Winning Today’s Digitally-savvy Consumer
Brendan Witcher, VP, Principal Analyst, Forrester
2020 Predictions And Beyond:
Preparing For The Next Generation
Sucharita Kodali, VP, Principal Analyst, Forrester
Workshop: Find Your Unique Advantage In The Amazon Era
Beyond Amazon: What's The Next Revolution?
Cathy Hotka, Principal, Cathy Hotka & Associates
Panel: Direct-to-Consumer, Stores, Employees, Private Label, Tech?
What's Your Competitive Edge?
Fiona Swerdlow,  VP, Research Director, Forrester
Alexa, Tell Me About Intelligent Agents and AI
Brandon Purcell, VP, Principal Analyst, Forrester
Jennifer Wise, Principal Analyst, Forrester
Next Steps, How To Follow Up
Fiona Swerdlow, VP, Research Director, Forrester
Cathy Hotka, Principal, Cathy Hotka & Associates