Webinar - Finding the hidden Gifts in Wills donors in your database
Webinar - Finding the hidden Gifts in Wills donors in your database

Do you know the donors in your database?

Experience working with a broad range of charities in the Australian market place has helped Wright Approach Marketing develop effective techniques to significantly grow their clients knowledge of their donor files and the likelihood they may leave a gift in their Will. This webinar will help you understand the techniques used to grow and develop your own list of gifts in Wills prospects, helping to ensure significant long term growth for your organisation

You will learn:

· Why your current donors provide the best source of leads

· The key attributes in your data that can help you identify donors with greater likelihood to leave a gift in their Will

· How building a prospect score can improve the effectiveness of your Gifts in Wills program

· A step by step guide to show you how to build a Bequest Prospecting Score that works

· How using the Prospect Score has helped other charities

During this webinar, Jon will be joined by Paul Evans to share his insights from his time at Plan International.
Paul Evans
Manager, Bequests
World Vision Australia
Paul Evans is a successful senior manager with over sixteen years experience in the not-for-profit or for-purpose sector fundraising, with extensive philanthropic and wider marketing knowledge.

He has a proven record of growing income and exceeding targets across multiple channels, including 6-figure donations and gifts-in-wills from individuals, corporates and foundations, cash appeals and regular giving. Since 2011, Paul has been honing his leadership skills and building strong teams and programs to deliver on organisational missions.
Jon Wright
Wright Approach Marketing

In 2011, Wright Approach Marketing was founded to work in partnership with clients to help them deliver better fundraising results. Whilst working across individual and regular giving planning and strategy, Jon has, in recent years, provided support in the field of bequests for a range of Australian and New Zealand charities, including Plan International, UNICEF Australia, Anglicare, Environment Victoria, CARE Australia, Save the Children NZ, MS Australia and Launch Housing.

Date & Time
Wednesday, 14 November 2018
12.00 - 1.00pm AEDT (Sydney time)


Free for current Include a Charity supporters.

If you would like more information on becoming an Include a Charity campaign supporter, please contact includeacharity@fia.org.au

New Registration