schedule
Join us for the sixth annual Wines & Vines Packaging Conference taking place August 8, 2019, at Lincoln Theater in Yountville, California. The conference sessions, exhibits and amenities are designed for winemakers, winery operations managers, purchasing managers, wine marketers and other industry professionals. This is the essential meeting day for every winery that wants to improve its packaging look and performance.

8-8:45 a.m.
Lobby & Mezzanine
Coffee, Exhibits, Light Breakfast

Sponsor: MCC Label

8:45 a.m.
Theater
GENERAL SESSION
Welcome
Andrew Adams, Editor, Wines Vines Analytics
Leslie Sbrocco, Check Please! Bay Area

9-9:40 a.m.
Session 1: A Conversation with Iconic Designer Chuck House

Keynote Speaker: Chuck House, Icon Design
in conversation with Lance Cutler, winemaker and contributing editor, Wine Business Monthly


Sponsor: Bergin Screenprinting and Etching
9:45-10:45 a.m.
Session 2: What Packaging is Selling Wine?
Nielsen Packaging Insights
Speaker: Kelly Cohn Nielsen, VP and Innovation Business Partner, Nielsen
Speaker: Peggy Gsell, Client Business Partner, Nielsen

Consumer Preferences for Wine in Cans
Speaker: Robert Williams, PhD, Susquehanna University Sigmund Weis School of Business

Sponsor: Global Package LLC

10:45-11:15 a.m.
Lobby & Mezzanine
Morning Break - Activities

Innovation Station

Packaging Design Awards

The People's Choice: You be the judge of our finalists' package designs.

Tasting Bars
You can view packaging ideas while tasting wines!

Packaging Exhibits
See ideas from dozens of wine packaging vendors.

11:15 a.m. -12:15 p.m.
Theater
Session 3: Connecting to New Wine Consumers
The next generation of wine producers.
Moderator: Stacy Briscoe, Assistant Editor, Wine Business Monthly
Speaker: Maggie Tillman, Owner/Sales & Marketing, Alta Colina Vineyard & Winery
Speaker: Janu Goelz, Owner/Winemaker, Alara Cellars
Speaker: Chip Forsythe, Owner/Winemaker, Rebel Coast Winery
Speaker: Landon McPherson, Founder, Harvest Card

Sponsor: 4Parts Design

12 p.m.-1:15 p.m.
Lobby & Mezzanine
Lunch - Activities

Innovation Station

Packaging Design Awards
The People's Choice: You be the judge of our finalists' package designs.

Tasting Bars
You can view packaging ideas while tasting wines!

Packaging Exhibits
See ideas from dozens of wine packaging suppliers.
Voting closes at 1pm for the Package Design Awards!

Sponsor: G3 Enterprises/petainerkeg

1:15-2:15p.m.
Theater
Session 4: Brand Development for Private Labels and Bulk Wine
Moderator: Andrew Adams, Editor, Wines Vines Analytics
Speaker: Marc Gallo, VP of Marketing, managing Trade Marketing, Private Brands and Innovation, Trinchero Family Estates
Speaker: Aaron Fein, VP Sales & Marketing, Plata Wine Partners
Speaker: Cynthia Sterling, Creative Director, Affinity Creative Group

Sponsor: World Bulk Wine Exhibition

2:15-2:30p.m.
Lobby & Mezzanine
Break


2:30-3 p.m.
Theater
Session 5: Award-Winning Packaging
The 2019 Packaging Design Awards are announced. Medalists reveal why and how they created new packaging and—most importantly--what goals in branding, marketing and sales they achieved.

Sponsor: Paragon Labels/Resource Label Group