Date, Time & Location
Thursday, 13 September 2018
8:30 am - 3:30 pm
Leukaemia Foundation
ESA Village, 41 Peter Doherty St
Dutton Park, QLD, 4102
Pricing
Member $150.00
Staff of Organisational Member $170.00
Non-Member $200.00
About the Event: QLD - Corporate Partnerships Masterclass

There is no denying the compelling research that highlights the global shift in the marketing and sponsorship landscapes due to consumers wanting their purchases to contribute to something bigger than themselves. The data shows they are spending with their heart – and their heart lies with the causes they love.

Corporate partnerships are fast becoming a #1 priority for many for-purpose organisations, despite there still being a lack of understanding around how best practice partnerships should be approached and implemented.

The FIA QLD corporate partnerships master class seeks to provide fundraisers with the skills and knowledge to understand how to seek, engage with and be great partners to well-aligned brands.

Part of the day will include an in-depth panel discussion with 3 charities in order to provide a candid, behind-the-scenes look at how great partnerships have been created and maintained, as well as sharing their learnings on the journey to date and future predictions for best practice. There will be many opportunities for group interaction, questions, debriefing and relevant group work to help embed the learnings of the day and guide some practical steps for participants moving forward.
Speaker
 
Jeannette Bayley
Senior Manager, Corporate Partnerships
Mater Foundation
Jeannette Bayley is the Senior Manager, Corporate Partnerships at Mater Foundation. Jeannette has previously worked for organisations such as St Vincent de Paul Society Queensland and Latrobe Community Health Service before taking up a role with Mater in 2010. She holds a Bachelor degree in Public Relations and Marketing and has held roles in Public Affairs, Communications, Community Fundraising and Corporate Partnerships. Jeannette loves the diversity of corporate partnerships and the importance of continuous learning in this ever-changing industry.
 
Abby Clemence
Managing Director
Infinity Sponsorship
Abby has more than 25 years’ experience in marketing, sales, adult education, communications, event management and corporate and cause-related sponsorship. But it’s her BHAG (big hairy audacious goal) that gets her out of bed every morning – the one that brings the For-Profit and For-Purpose sectors together in accountable partnerships that change our world for the better. It doesn’t matter if you are volunteering on a committee in your rural town, or you’re the corporate partnerships manager for a global charity, every single one of you is working for change and better outcomes, and Abby is in your corner and can teach you how to build transformational partnerships that create meaningful and sustainable impact.
 
Ben Cox
Head of Fundraising, Marketing and Communications
Legacy Brisbane
Early in his life Ben developed a passion for helping people from the moment a not-for-profit helped him. Since that moment Ben has dedicated his career to changing the lives of others through his work in the not-for-profit sector. Over the years, Ben has gained extensive experience in many aspects of fundraising Marketing and Communications, including events, direct marketing, corporate partnerships, regular giving, Lotteries, social media and integrated campaigns. He has worked with organisations such as the Royal Children’s Hospital Foundation, the Cerebral Palsy League, MS Queensland and Legacy. Ben is a passionate advocate for the not for profit sector and is an experienced speaker and thinker on the design, delivery and value of effective fundraising, marketing and communications programs. He also speaks regularly on mentoring, leadership and perseverance. Ben currently serves on the Fundraising Institute of Australia’s (FIA) Queensland Executive Committee and is an inaugural member of FIA’s Code Authority. He is also a Director of Variety QLD and sits on several fundraising and marketing advisory panels in the not-for-profit sector.
 
Joe Hanlon
Business Development and Operations Manager
Gold Coast Hospital Foundation
Joe Hanlon has built a wealth of experience and success in the private sector, holding senior positions in the transport industry, FMCG, digital marketing and sports administration. He’s negotiated commercial partnerships with some iconic brands including Meriton, Telstra, Coca Cola Amatil, and Mantra Group. He’s a passionate advocate for relationship building and understands how critical that is to be successful in commercial and corporate business development. Currently in his 4th year with the Gold Coast Hospital Foundation, Joe believes the corporate sector is an area of considerable opportunity and growth for NFPs. “In the 3 years since I joined the Foundation, we’ve grown our commercial and corporate portfolio to the point it’s a considerable portion of our income. The challenge is maintaining that curve; you have to implement consistent business models and strategies. It’s not easy but anyone can achieve good results if they understand what motivates organisations and leaders in the corporate market”.
 
Kelly Harding
Partnerships Manager
Variety - the Children's Charity of Queensland
Ten months ago, Kelly Harding, seeking a halo, decided to forsake her expense account and move into the for-purpose world. Kelly worked in marketing, events and partnerships in the major events and leisure sector, and has worked in London, Greece and Darwin. Now she is thrilled to be Partnerships Manager at Variety – the Children’s Charity because she really believes that every kid deserves a fair go. Also because the team are all great bakers and Kelly really loves cake!
 
Chris Stevenson
Senior Business Development Manager
The Smith Family

Chris Stevenson has worked in the not for profit sector in Japan and Australia for almost 15 years in a variety of organisations including TELL Japan, Mission Australia and The Children’s Hospital Foundation. Chris is currently the Senior Business Development Manager at The Smith Family, Australia’s largest children’s education charity. Chris is responsible for a national team of Business Development Managers who engage corporate Australia in new strategic partnerships to support the work of The Smith Family.

Chris is a natural born salesperson and proud fundraiser with a focus on customer centricity and innovation.

 


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