Professional Sales Training Program

A three-day, immersive, professional sales program returns for the third year to Milwaukee for water businesses of all sizes and stages. Counselor Salesperson, a Wilson Learning Program, is a global learning company founded by Larry Wilson who wrote the “One Minute Salesperson.”

Master facilitator, Ron Schild, has deep knowledge of the water industry as an executive and is a seasoned sales leader who has called on utilities, industrial users and launched new products.


August 27– 29, 2018
8:30 AM – 5:00 PM

Global Water Center
6th Floor Marquette Suite
247 W. Freshwater Way
Milwaukee, WI 53204 USA

• Are you seeking a defined sales process or system?
• Just starting in the sales and business development professional role?
• Looking to learn the right skills and attitude so you don’t have to ‘unlearn’ bad habits?
• Searching for a better process to refine your skills and grow your book of business?

If you answered yes to any of these questions, you should definitely register.

• Give participants a defined set of skills to improve sales success and an understanding of why you are using those skills
• Develop or fine-tune a solution-focused approach to get your customer to purchase from you because it solves their problem

• Define and learn how to overcome the four significant barriers in the sales process: no trust, no need, no help, no satisfaction
• Practice and apply your new skills in real situations tailored to the water technology industry
• Develop the structure and understanding needed to drive sales
• Learn how to gain trust faster

Please contact Karen Frost, VP Economic Development, at for more information or if you have any questions.

The Counselor Salesperson (CSP) establishes a basic philosophy of selling with a common and easily understood approach. CSP provides a win-win approach to selling that emphasizes problem solving from the customer's point of view.

Implemented as a flexible and integrated Human Performance Improvement (HPI) solution, it enables a consistent customer experience from the salesforce, effective coaching and performance management with a variety of tools, and overall increased sales.