Webinar - Turning your story into a legacy: Greenpeace Case Study
Webinar - Turning your story into a legacy: Greenpeace Case Study

A recently confirmed bequestor to Greenpeace wrote a note saying, “it was meant to be”. Including a charity in your will can include a sense of destiny because it taps into story and legacy. There are many ways to engage with donors and potential bequestors, but Greenpeace has been trialling a new method called “life writing”. This method builds connection with supporters by helping them relate their lives to Greenpeace in the form of stories. While the bequest program has been small and passive for a long time, the new life writing approach plus other tactics to proactively identify and nurture potential bequestors is witnessing a resurgence in the program. 

In this presentation, you will learn how to create a bequest program that is story-focused and supporter-centric; how to start seeing your database as a storyboard rather than just names and numbers; and how to create story-based supporter journeys to keep prospects and confirmed bequestors engaged for the long-term.

Proudly sponsored by

Nicola Norris
Head of Advancement
Greenpeace Australia Pacific

Nicola first started working for Greenpeace Australia Pacific between 2004 and 2007, returning to the organisation in 2014 as the Head of Advancement. Nicola has over 14 years of experience in donor engagement, specialising in regular giving programs and developing fundraising teams.

Originally from the UK, she went straight from uni to a UK fundraising consultancy. She then moved to Australia, where she has dedicated her career to increasing fundraising revenue for several NGOs including Greenpeace, the Heart Foundation and Amnesty International. Nicola holds an honors degree in International Management from the University of Bath.

Date & Time
Wednesday, 15 August 2018
12.00 - 1.00pm AEDT (Sydney time)


Free for current Include a Charity supporters.

If you would like more information on becoming an Include a Charity campaign supporter, please contact includeacharity@fia.org.au

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