Dean Pearson is a Business Economist with over 25 years’ experience in analysing the economy and assessing the implications both in Australia and globally.

He leads a team of responsible for providing unique insights into consumer and business behaviour by intersecting economics, psychology and advanced data analytics.

While at the core of Economics is the notion that humans are rational and make very clear, logical, decisions, Dean’s work seeks to highlight that in reality most of us are highly irrational. And, if we are to truly understand the economy, it is important that we know the underlying emotional state and motives of the people who work and live within it.

Dean's team is responsible for a number of key NAB publications including: NAB Customer Spending Behaviours; NAB Labs Innovation Index; NAB Independent Schools Survey; MLC Wealth Sentiment Survey; NAB Consumer Behaviour Survey; NAB Wellbeing Index; NAB Health Survey; NAB Property Surveys; and NAB Online Retail Sales Index.

He is a sought-after key note speaker at major business forums, with the ability to present complex information in a readily digestible and entertaining manner.