Date, Time & Location
Wednesday, 6 June 2018
7:00 am - 9:00 am
Level 14, 100 St Georges Terrace, Perth,
WA, , 6000
Member $40
Staff of Organisational Member $46
Non-Member $52

About the Event: Understanding the irrational behaviour of donors & consumers

FIA presents a unique opportunity to spend an hour with one of Australia’s leading behavioural economics experts with insights into donor and consumer behaviours. Learn from the lead author of the 2018 Charitable Giving Index, its relevance to WA fundraising environment and how these insights can help charities develop a better understanding of the giving behaviours in WA.

This is a rare opportunity to spend an hour with an acclaimed expert in consumer and donor behaviour.

Ideal for CEO, CFO, CMO and Fundraising professionals at all levels.

Don't miss out, limited places available!

Dean Pearson
Head of Economics

Dean Pearson is a Business Economist with over 25 years’ experience in analysing the economy and assessing the implications both in Australia and globally.

He leads a team of responsible for providing unique insights into consumer and business behaviour by intersecting economics, psychology and advanced data analytics.

While at the core of Economics is the notion that humans are rational and make very clear, logical, decisions, Dean’s work seeks to highlight that in reality most of us are highly irrational. And, if we are to truly understand the economy, it is important that we know the underlying emotional state and motives of the people who work and live within it.

Dean's team is responsible for a number of key NAB publications including: NAB Customer Spending Behaviours; NAB Labs Innovation Index; NAB Independent Schools Survey; MLC Wealth Sentiment Survey; NAB Consumer Behaviour Survey; NAB Wellbeing Index; NAB Health Survey; NAB Property Surveys; and NAB Online Retail Sales Index.

He is a sought-after key note speaker at major business forums, with the ability to present complex information in a readily digestible and entertaining manner.

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