2018 NAED Women in Industry Forum
<< Return to Women in Industry Event
Hayley Barna
Co-founder, Birchbox, RAB Lighting Board Director Co-owner, and Venture Capitalist at First Round Capital
First Round Capital, Birchbox
Hayley Barna is a Partner at First Round Capital based in New York. Prior to joining First Round she co-founded Birchbox, the leading beauty and grooming retailer funded by First Round in 2010. She served as Co-CEO at Birchbox for five years from conception and launch to growing the business to over a million monthly subscribers. She raised over $70M in venture capital, expanded the business internationally and launched new businesses and channels like men's and retail stores. Hayley oversaw key functions including marketing, operations, strategy and technology. Before launching Birchbox in 2010, Hayley received her MBA from Harvard Business School. She started her career as a strategy consultant at Bain & Company in New York. She also spent time at two very different ends of the retail spectrum through her roles in strategy at Christie's in Hong Kong and product management at Amazon in Seattle. In addition to her investment role at First Round, Hayley is a board member at Birchbox, RAB Lighting and the non-profit Society for Science and The Public.
Lyn Brigham
Director of Technical/Distributor Sales - NE Region
AFC Cable Systems/Atkore Intl.
Jill DeFranco
Distributor Leadership Trainee
Border States
Terri Dumas
Vice President Strategic Accounts
RAB Lighting Inc.
Terri Dumas has 35 years' experience in the lighting and electrical industry. In her current position as Vice President Strategic Accounts, she drives and grows sales with national chains and groups for RAB Lighting. She's a strong supporter of the industry and has held positions in NAED including Chair of the Manufacturers Council and serving on the Foundation Board of Directors. Terri is the 2018 Chair of the NEMRA Manufacturer's Group.
Desiree Grace
Vice President, Channel Development and Operations, Utility
Eaton Corporation
Diana Kander
Entrepreneur & Author
Diana Kander is a bestselling author, serial entrepreneur, and acclaimed keynote speaker on innovation and value creation. She helps senior executives and Fortune 1000 organizations create a culture of experimentation and value creation. DianaÕs New York Times Bestseller, All In Startup, has been used in more than 70 colleges to teach entrepreneurship and innovation. Diana is a Georgetown educated attorney who left her successful law practice to start and sell a number of ventures. The businesses spanned a number of industries: software, real estate, hospitality, construction, staffing, and consulting. After the sale of her last company, Diana spent three years as a Senior Fellow at the Ewing Marion Kauffman Foundation, the largest non-profit in the world dedicated to entrepreneurship and education, and two years as a professor of entrepreneurship in the MBA program at the University of Missouri.
Grace Killelea
CEO and Founder
GKC Group
Grace is the CEO and Founder of the GKC Group, a leadership development firm based in Philadelphia. She founded Half The Sky Leadership for Women in 2013 and Quattro Leadership, a co-ed program in 2015. Over 800 high potential leaders have graduated from the programs, which run in multiple cities. In addition, Grace is an in-demand keynote speaker for companies and conferences seeking her leadership expertise and her ability to captivate and motivate audiences. In 2016-2017, Grace spoke in front of 20,000 people, including audiences at the Massachusetts and Texas Conferences for Women, the Network of Executive Women National Conference in DC and dozens of corporate meetings. In addition, she is a best-selling author and Thought Leader. Her book, “The Confidence Effect”, published by AMACOM, was listed as one of the top business books of 2016 by INC.com and has been one of the top 10 best-selling books for Women in Business on Amazon.com. An accomplished human resource and talent executive, Grace’s work rests on what she has identified as the four cornerstones of leadership: relationships, reputation, results, and resilience. Using these pillars, Grace encourages CEOs, executives, and professionals to elevate their leadership skills and transcend their perceived limitations to achieve sustained business and personal success. She inspires change. A veteran of the telecommunications industry, Grace served as SVP of Talent and the first ever VP of Talent Management and Leadership Diversity at Comcast Cable Corporation, a Fortune 30 company headquartered in Philadelphia. After a 30+ year career in talent management, human resources, retail, and programming, Grace retired in 2012 to launch her leadership firm. Grace has earned many honors and awards, including: “Wonder Woman” by Multichannel News; “Women on the Move” by CableFax’s and “Women in Power” by DiversityPlus magazine. Since founding The GKC Group, Grace has been awarded the SmartCEO Brava Award for being a Top Philadelphia Female CEO (2015), noted as a 2016 Woman to Watch by PhillyBiz Magazine and selected as a “Smart, Bold, Strong” honoree by Girls Inc. of Philadelphia and Southern New Jersey (2016). She recently spoke at TEDxPasadenaWomen on "Making The Jump - Year of No Fear" She is a certified Birkman Consultant and also trained at the prestigious Center for Creative Leadership in Greensboro, NC, considered to be one of the best leadership programs in the United States. Grace earned her Master’s Degree in Human Resources from American University’s Kogod School of Business and Public Affairs.
Julie King
Membership Manager
Julie King is the newest addition to NAED's Membership Department. Joining NAED in 2015, she brings a diverse mix of experience including relationship building, consulting, management, sales, marketing and program development. Julie has developed these skills through her experiences in manufacturing, software and health care. She identifies the importance of building strong relationships through listening to all levels of employees in order to create a solid direction for the evolution of this industry. Julie has been visiting members and engaging in conversations that are helping to pave the way so NAED can provide the best solutions for the electrical industry through education, research, advocacy, and communication. She is initiating a series of networking events that will bring together all levels of the industry to grow the skills, experience and strengths of establishing and building relationships.
Steve Korb
Vice President, Construction Sales
As Vice President, Construction Sales for the Energy Management Division, Steve Korb directs national sales activities for the division's construction market segment ranging from residential products to engineered power distribution systems. Mr. Korb's responsibilities include forging strategic relationships with end users, contractors and channel partners while directing sales, planning, and reporting for the Construction Sales team.Headquartered at Siemens Industry, Inc. Corporate Office in Alpharetta, Ga., he manages a team of four regional directors focused on growing market share in the construction market segment through multiple channel segments including wholesale electrical distribution, the retail outlets, and online alternative channels. He joined Siemens Industry, Inc. in 1994 to work with the Murray Electric Products line. In this capacity, he managed the national selling and marketing activities for the residential retail market. He has since served in various marketing and sales roles at Siemens. Prior to his employment at Siemens he spent 13 years at General Electric's Lighting Business Group as the National Account Manager responsible for Home Depot. Mr. Korb earned a bachelor of business administration in marketing from the University of Georgia.
David Maxwell
Senior Vice President
David Maxwell, joined Graybar Electric in 1985 and has served on the Company's Board of Directors since 2013, at which time he became Chair of the Audit Committee. He is currently employed by the Company as Senior Vice President - Sales, where he leads the development and implementation of the Company's sales strategy. Mr. Maxwell received his Bachelor of Science Degree in Business Administration from California State University-Sacramento. Mr. Maxwell is also a member of the Board of Directors of the National Association of Electrical Distributors and Chair of ithe NAED Education; Research Foundation. Further, he has attended the Directors' Consortium jointly presented by the University of Chicago, Booth School of Business; Stanford University & Dartmouth, and the Audit Committees in a New Era of Governance Executive Education Program at Harvard Business School. Mr. Maxwell's broad-based experience in sales coupled with his extensive industry knowledge and leadership experience, allow him to make a significant contribution to the distribution industry.
Molly Murphy
VP US Sales, North American Sales, Electrical Sector
Eaton Corporation
Molly Murphy is the vice president, U.S. Sales, North American Sales, Electrical Sector, for Eaton. Murphy is responsible for coordinating the construction and industrial segment sales teams directly managed by the regional vice presidents, North American Sales.She is also accountable for the operational deployment of the U.S. field-based sales resources, ensuring volume, price, and growth objectives are achieved. Prior to this role, Murphy served as the senior vice president, Corporate Sales and Marketing, for Eaton, where she lead Eaton's initiatives to capitalize on global market opportunities and drive functional excellence for all Eaton sales and marketing organizations. Murphy joined Eaton in 1997 and has held roles of increasing responsibility including global sales integration leader for the Cooper Integration team; vice president, Sales Operations, Asia Pacific Region; and sales director, Original Equipment Manufacturing, North America. Prior to Eaton, Murphy was a professor and director of the Center for Family Business at Marquette University; and director of Marketing for CPM Development Corporation. Murphy holds an MBA degree; a bachelor's degree in business administration, and a Bachelor of Arts degree in public relations from Gonzaga University in Spokane, Wash.
Miki Nadeau
Sr. Channel Manager, NA
Erico Pentair
Erin Noonan
Director of Marketing
Chelsea Roff
Founder and Executive Director
Eat Breath Thrive
Chelsea Roff is the Founder and Director of Eat Breathe Thrive. An author, researcher, and educator, she has spent nearly a decade pioneering integrative health programs for people with mental health challenges. Roff began her career as a research assistant and grant writer in a psychoneuroimmunology laboratory. Her early research focused on how stress affects the immune system and how mind-body practices like yoga can help people with chronic diseases like cancer and HIV/AIDS. While in university, Roff secured grants from the National Science Foundation and Louis Stokes Alliance for Minority Participation. She also became adept in technologies such as facial electromyography, galvanic skin conductance, and the electroencephelogram. Roff went on to apply what she learned in the lab to develop innovative solutions to real-world problems. After completing yoga teacher training in 2009, she developed a yoga-based intervention for women with breast cancer. She went on to develop a similar program for youth who had experienced sexual assault at a juvenile detention center, and adults facing homelessness at a residential shelter. Over and over again, however, Roff found herself drawn back to one population: men and women experiencing eating disorders. Roff herself had struggled with anorexia in her youth, and recovered thanks to the support of community, practice of yoga and opportunity to serve others. In 2011, Roff offered the first Yoga for Eating Disorders program to clients at a treatment center where she had once been treated for anorexia. This program later became the heart of Eat Breathe Thrive: a six-week intervention that combines yoga, meditation, and psychoeducation to help people fully overcome food and body image issues.
Alex Samson
Manager, Wine Education and Assistant Sommelier, and Jean Georges
Topping Rose House
Alex Samson has 10 years' experience in the hospitality industry, working in both front and back of house positions at top restaurants in Vermont, Denver, and New York. Currently, Alex is manager, wine educator and assistant sommelier at the renowned Hamptons restaurant, Jean-Georges at Topping Rose House, located in Bridgehampton, New York. Working in the demanding New York market, Alex has focused on a wide variety of culinary traditions, wine, classic cocktails, and beer. Prior to the Topping Rose, Alex worked at Potager and The Kitchen, the leading farm-to-table restaurants in Denver. In Burlington, Vermont, Alex worked as a Sous Chef at James Beard award nominated restaurant, Misery Loves Company. While working at these restaurants Alex discovered his passion for food and wine alike, and began to take an interest in sharing his knowledge and enthusiasm as an educator. After earning his Level One Sommelier accreditation from the Court of Master Sommeliers, Alex has enrolled in the Level Three Advanced course with the Wine and Spirit Education Trust, and will perform the certified sommelier accreditation examination in March 2018. Alex brings a down to earth, but refined and encouraging focus to his presentations.
Carrie Schwabacher
Vice President of Sales
Toi Sweeney
Award-winning fashion stylist, Brand image strategist, speaker, entrepreneur, certified Fascination Advantage™ coach, and author
Toi Sweeney is an award-winning fashion stylist, brand image strategist, speaker, entrepreneur, certified Fascination Advantage coach, and author of Secrets of a Well-Dressed Brand. She has been featured on Forbes.com, BBCNews.com, and has appeared as a guest onmore than a dozen podcasts. Toi combines her fashion expertise with her Fascination Advantage training to help individual and corporate clients craft a distinct visual brand that clearly communicates their personality and highest value.
Kathy Jo Van
KJ Company
Kathy Jo Van, Solopreneur of KJ Company, is a former Senior Vice President, Contractor Solutions for Southwire, where she was responsible for leveraging the entire portfolio of Southwire Solutions to deliver an outstanding contractor experience of value and innovations. Van has served in a variety of roles in the electrical industry, including chairman of the NEMRA Manufacturer Council, a member of the NAED Manufacturer Committee and a member of the Board of Directors of NEMRA. She is a member of the Board of Directors for the Hardware Group Association and the Chicago Chapter of the American Marketing Association.
George Vorwick
President and CEO
United Electric
George Vorwick has 38 years of progressive electrical distribution industry experience. He has expertisel in developing effective, innovative and creative solutions to complex business issues with a targeted focus on building lasting, mutually productive and highly effective customer relationships. Vorwick is an experienced negotiator with expertise in implementing aggressive forward-thinking business plans.
Amanda Witham
NAED Women in Industry Chair and Regional Operations Manager – East
Crescent Electric