Considering just the end customer for SAMs is proving increasingly insufficient, even limiting. The future will find SAMs looking at the end customer ecosystem, transforming the SAM job into one of “ecosystem orchestration.” This will mean mobilizing and connecting an entire community of stakeholders in order to create value for the end user – and, in turn, both the customer and the supplier.

SAMA is the leading enablement community of practice in strategic customer management for not only the SAM but also for the executive, who will need to organize his company structure, management processes, digitalization capabilities and talent management to enable the entire enterprise to become strategic customer-centric.

Who should attend

SAM program directors

Strategic/global/key account managers

Account team members

Field sales supporting key customers

Sales & marketing executives

Senior management
(business units & geographies)

Sales support & operations

Sales training & development

Human Resources

Chief sales officers

Conference Pricing

Pricing Level

Corporate Member

Individual Member

Non Member

Early Bird Price
(ends 1/1/2019!)




Full Price
(register after 2/1/2019)





Amsterdam Marriott

SAMA is excited to host the 2019 Pan-European Conference at the Amsterdam Marriott in the city center.

Across from the Leidseplein, the hotel places you moments from Amsterdam city centre's most celebrated shopping, dining and entertainment destinations. Marriott's prime location places you close to the Anne Frank House, the Van Gogh Museum and Vondelpark.

The SAMA block of rooms at the Amsterdam Marriott will be available soon. Please check back soon for more information and availability.

For assistance please contact Rhodonna Espinosa at


Do more with many. Bring a team to:

Share and discuss best practices     Expand your network      Connect outside the office experience

Email to customize your team.

Team Pricing*

Corporate Member

Individual Member

Non Member

*Applies to groups of 5+ paid

Early Bird Price
(ends 1 January 2019)




Full Price
(register after 1 January 2019)