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The NYC Health Department developed an aggressive local strategy to align with the statewide plan to end the HIV epidemic in New York State by 2020. A key component of this strategy includes scaling up the agency’s social marketing efforts and implementing sex-positive media campaigns that effectively promote biomedical HIV prevention options – including PrEP, PEP, and TasP – and prevention of other sexually transmitted infections (STIs). Learning objectives for this webinar will include: 1. Describing the key considerations for developing a social marketing campaign and how to apply them to your jurisdiction. 2.Identifying strategies for developing and utilizing focus groups. 3. Distinguishing inclusive, sex-positive messaging from fear-based messaging.

Presenters:

Sarah McKenney is the Director of External Affairs at the NYC Health Department’s Bureau of STD Control. She oversees external communications for New York City’s STD program including social marketing, community outreach, training, and education. She received a BA in Behavioral Biology with a minor in Women, Gender, and Sexuality from Johns Hopkins University and a PhD in Developmental Psychology from The University of Texas at Austin.

Adriana Andaluz is the Director for External Affairs & Priority Populations at the NYC Health Department’s Division of Disease Control where she oversees the development of priority policy initiatives, works to develop a division-wide strategic communications plan, and oversees a portfolio of projects aimed at advancing health equity for priority populations, including LGBTQ New Yorkers. She has an undergraduate degree in microbiology from UCLA and received a master in public health from NYU.