Date, Time & Location
Tuesday, 10 April 2018
7:15 am - 9:00 am
Darling & Co
157 Given Terrace, Paddington,
QLD, ,
Member $55
Staff of Organisational Member $65
Non-Member $85

About the Event: QLD - Supercharging your fundraising through digital: A Case Study

Digital; the new buzz word in fundraising.

Digital channels are vital to ensuring consistent messaging across campaigns. They support offline activity, enable donors to engage and support in a way that best suits them and create opportunities to provide uplifting content to a wider audience.

Is digital a completely new beast to wrangle or does a lot of our direct marketing practice translate directly to digital mediums?

Jacinta McLennan shares how Australian Marine Conservation Society, as a small organisation, has utilised digital platforms to acquire, engage and convert donors, supercharge appeals and extend the reach and income of the organisation with minimal expenditure. She shares their digital journey, learnings and results which you'll be able to take back to your own organisations and implement straight away.
Jacinta McLennan
Fundraising Manager
Australian Marine Conservation Society

Jacinta has been a fundraiser and a marketer in the not-for-profit sector for seven years. She is fascinated by the plethora of opportunities opening in the rapidly moving digital climate and how they align with the sectors unique needs. Focused on integral digital mediums effectively throughout the fundraising supporter journey, Jacinta is excited to share ways to not only recruit but engage supporters and increase organisational income with minimal expenditure. With new and relatively untested platforms providing potential for whole new layers of insight into the behaviour of supporters, this has to be one of the most exciting times to be a fundraiser!

This event is proudly sponsored by: 

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