Date, Time & Location
Thursday, 19 April 2018
12:00 pm - 2:00 pm
MacKillop Family Services
237 Cecil Street, South Melbourne,
VIC, , 3205
Pricing
Member $35
Staff of Organisational Member $40
Non-Member $50


About the Event: VIC Acquisition Today

Acquiring new donors is a constant challenge, with response rates rapidly dropping as market saturation is reached.
Yet we all need to continue to acquire new donors to compensate for donor attrition.

Fundraisers working for very different organisations will discuss the advantages and disadvantages of new approaches they are each using including Facebook surveys, mixed media promotion of a value exchange and many more.

Find out what is working in the diversification of donor acquisition and be ready to ask your burning questions!

We look forward to welcoming you to this wonderful opportunity to hear from experts in our field and share our ideas and knowledge to jointly achieve an even greater impact on our sector.

Lunch is served at noon with presentations from our amazing speakers following shortly after.

Speakers
Julia Cameron
Fundraising Direct Marketing Manager
Peter MacCallum Cancer Foundation

As Fundraising Direct Marketing Manager, Julia is responsible for the direct mail and regular giving programs at Peter MacCallum Cancer Foundation. Overseeing acquisition, retention and growth of donors across a range of channels including mail, F2F, TV and digital, Julia and her team are consistently striving to test new approaches to donor engagement while still maintaining established channels and campaigns.

Julia has over 15 years of fundraising experience in both Australia and New Zealand in a variety of roles across fundraising strategy, team management, database development and campaign planning.
 
Audrey Hii MFIA
Direct Marketing Manager
Bush Heritage Australia

Audrey is a fundraising professional with over 8 years experience working with not-for-profit organisations in Australia. 
She is currently the Direct Marketing Manager at Bush Heritage Australia, with responsibilities across the cash and regular giving program for donor recruitment, retention and income generation. 

Over the last four years, the direct marketing team at Bush Heritage Australia has been instrumental in doubling the growth in both the donor base and fundraising income to the point where they now have over 30,000 financial supporters and $20 million in annual fundraising revenue. This growth was driven by a strong cash and regular giving acquisition program maintaining a robust retention program and ensuring the right donors were sent for diligent stewardship into bequest and major donor programs
 
New Registration
Sponsors

The venue for this event is proudly supported by:




VIC is proudly sponsored by: