FIA July Webinar: 11 Paths to Corporate Fundraising Excellence
FIA July Webinar: 11 Paths to Corporate Fundraising Excellence

In a world where 'doing social good' and creating shared value are on the minds of customers, companies, and charities more than ever, there are huge opportunities for the power of one, the power of many and the change-makers in our society to come together to create magic.

Every corporate partnership is unique in structure and scope, and are not just for the big players in our sector.  Even small charities can succeed when they understand the many ways to partner with corporates beyond simple sponsorship, and create a pathway to start valuable conversations in a way that both partners can be empowered to access their resources, expertise and creativity in ways that are meaningful.

The magic happens when a brand's core business and a charity's core mission intersect! 

This webinar is designed to provide participants with an outline of the potential ways that their charity can collaborate with the corporate sector more deeply, beyond traditional sponsorship models and cement those examples with a case of study of a tiny volunteer-led Aussie charity that has partnered with a national brand and together they are creating magic for the environment.

This webinar is ideal for:

Corporate Fundraisers, Business Development Managers, Marketing Managers, Corporate Partnerships Managers and Sponsorship Seekers in a charity setting.

Join Abby for this lively, practical and interactive session as she covers:

  • the global and local research that supports the huge opportunity awaiting partnerships that are done properly;
  • eleven ways that for-purpose and for-profit organisations can work together to create magic; and 
  • the vital 'gate keeping' role charities play as change-makers in our world.
  • a real-life case study of corporate fundraising excellence.


Registrations close 5pm AEDT Monday 23 July 2018!

Proudly sponsored by

Abby Clemence MFIA
Infinity Sponsorship

International speaker and one of Australasia's leading corporate partnership advisors to the For-Purpose Sector, Abby has more than 25 years experience in marketing, sales, adult education, communications, event management and corporate and cause-related sponsorship.

Abby's key skill involves empowering corporate fundraisers and sponsorship seekers to adopt a fresh view of their organisation.  One that involves them transforming themselves from a charity in need of handouts, to a powerful marketing partner to the right brand, so they can implement revenue-generation strategies that maximise their impact and increase their income.

Founder of Infinity Sponsorship, Abby dedicates herself to serving and supporting those that identify with being For-Purpose, For-Passion and For-Social Change so they can diversify their income streams and continue their vital work in the community.

Her Fundraising Academy, created with a single focus in mind - to help people become better corporate fundraisers by transforming their mindset from a charity in need of handouts, to a powerful marketing partner to the right brand.

Connect with Abby on:


Date & Time
Wednesday, 25 July
12.00 - 1.00pm AEDT (Sydney time)

Member: Free
Staff of Organisational Member: $25
Non-Member: $45

New Registration

Full participation in the FIA October Webinar is applicable for up to 1 continuing education point in Category 1.B –
Education of the CFRE International application for initial certification and/or recertification.