Is your regular giving
program delivering an acceptable return on investment? And what is ‘acceptable’
anyway?
Many
charities today have experienced enormous growth through significant investment
in regular giving. But how do you decide what investment to pitch for and what
should you be looking for in terms of a 5 year return?
Regular
giving and its core acquisition channels, Face to Face and Telemarketing, can be
seen as the gold standard in fundraising.
But
with a changing context including greater channel saturation, increasing
attrition, escalating costs and greater public scrutiny, investment decisions
in regular giving are not as straight-forward as they used to be.
Whether
you’re a charity starting out in regular giving or a manager of a mature
program wondering ‘what’s next’ , this webinar will discuss the key principles
that can feed into a definition of ‘minimum standard’ – ie the level below
which you might consider the program unsustainable; and target performance –
what you should be aiming for.
We
will look at benchmarking data and run a few scenarios using a simple modelling
tool to demonstrate some key financial drivers that you need to be thinking
about.
This
session won’t tell you what’s right and what’s not, but it will help you form a
point of view that will assist you in influencing decisions within your
organisation, and providing a solid foundation for negotiating with suppliers.
This
webinar is designed for:
Individual Giving managers, Regular Giving program
managers, managers with financial responsibility for a regular giving program,
finance managers wishing to better understand regular giving. New charities or
charities looking to invest in regular giving.
Attend
this webinar and you will:
- Understand the financial dynamics of the
regular giving program
- Conduct scenario modelling to test different
approaches
- Understand where your program is in its
lifecycle and how this informs investment decisions
- Learn to take a rolling 5-year program view and
use this as the basis for conversations with finance and senior execs.
Includes simple spreadsheets to help sense check
your plans.
Registrations close 5pm AEDT Monday 19 March 2018!
