VIC - Include a Charity Week Seminar & Workshop
VIC - Include a Charity Week Seminar & Workshop

Seminar: Integrating gifts in Wills fundraising into your organisation

12.00 pm - 1.30 pm

One of the most effective ways to reach more people with the gifts in Wills message is to ensure that the topic is integrated into your wider communications with supporters. However, with gifts in Wills triggering the twin taboos of death and money, colleagues can of
ten be apprehensive about talking about the subject. This seminar will draw on insights from practice and research to consider the most effective ways to bring your organisation on board to support your gifts in Wills fundraising.

Workshop: Innovation in gifts in Wills fundraising

2.00 pm - 4.30 pm

Charities around the world are awakening to the potential of inspiring their supporters to leave gifts in their Wills – and gifts in Wills fundraising is experiencing an unprecedented period of creativity. In this workshop, we’ll consider what research can tell us about the legacy giving decision, and how charities have used these insights to develop innovative campaigns. We’ll then look at how we might be able to use these insights to promote gifts in Wills within our own organisations.

Dr. Claire Routley

Dr Claire Routley has worked in fundraising for over fifteen years, specialising in legacy fundraising for the last decade. In 2011, she completed a PhD looking at why people choose to leave legacies to charity. She has worked for Bible Society, Age UK, WRVS and a local hospice, and is a tutor for the Institute of Fundraising’s qualification courses. She is now a fundraising consultant, and a research fellow at Plymouth University’s Hartsook Centre for Sustainable Philanthropy. She is also a member of fundraising think-tank Rogare’s international advisory panel, and was recently named AFP’s emerging scholar 2017.

Date, Time & Location
Wednesday 12 September 2018

Seminar: 12.00pm - 1.30pm
Workshop: 2.00pm - 4.00pm

Cancer Council VIC
615 St Kilda Road,
Melbourne, VIC 3004

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Include a Charity Supporter  Free
Member  Free
Staff of Organisational Member Free

Open to Include a Charity Supporters only

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Registrations close Friday 7th September at 5.00pm AEST. 

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