Webinar: Legacy Fundraising Telemarketing Campaign
 
Webinar: Legacy Fundraising Telemarketing Campaign

UNICEF Australia and Cornucopia Consultancy teamed up for a Legacy Fundraising telemarketing campaign, and achieved extraordinary results. By prospecting within their own database first, UNICEF gained valuable insights on current supporters, and at the same time grew their bequest pipeline.

This session will cover:

-How to figure out your bequest goals

-Benefits of prospecting within your own database first

-How to get started and plan your strategic focus

-Using telemarketing to develop your bequest pipeline

-Reporting on success – looking at testing and results



Proudly sponsored by



Speaker
Rosie Lempriere
Client Account Manager
Cornucopia Consultancy
Rosie Lempriere joined Cornucopia Consultancy in 2016 after working in charity fundraising for more than five years. As the Sydney-based Client Manager for Outbound Calling programs, she enjoys working with a wide variety of charities on acquisition and retention campaigns, including bequest prospecting and development.
 
Melanie Verges
Legacy Fundraising Manager
UNICEF Australia

Melanie Verges began her career in fundraising almost a decade ago, and has been specialising in legacy giving since 2012. She became a Sydneysider in 2015 and leads the Legacy Fundraising team at UNICEF Australia. You can usually find her at the beach on hot days with her dog, Mandy.


 
Date & Time
Thursday, 12 April  2018
12.00 - 1.00pm AEDT (Sydney time)


Pricing

Free for current Include a Charity supporters.

If you would like more information on becoming an Include a Charity campaign supporter, please contact includeacharity@fia.org.au

New Registration