Webinar - Facebook, Google and AI
Webinar - Facebook, Google and AI

Understanding how to leverage digital is becoming a staple part of almost every fundraising strategy. And if you want to reach your donors and new prospects, it’s becoming more and more likely that you’ll have to invest on Facebook and Google Advertising.

On this practical and interactive session, Maisa Lopes Gomes (Paiva) will give a step by step guide on how you can develop a uncomplicated and cost effect digital campaign for Include a Charity Week. Being the key goal for the campaign to build your bequest prospect base. This is an opportunity for you to learn how Facebook and Google Advertising work and potentially apply those learnings across multiple campaigns.

Maisa will also share her recent experiences in testing AI for her digital campaign.

You will learn how to:

  • strategize your digital campaign from scratch
  • integrate this campaign with other digital channels
  • target existing supporters and build new prospective pools
  • and how to make the best out of your budget by understanding Facebook’s & Google’s content best practices and social engagement.
This is a session for fundraising managers who collaborate with internal digital teams and/or digital agencies.

To take the most out of this session Maisa recommends that attendees produce at least one video of a bequest donor case study, with photos.

Proudly sponsored by

Maisa Lopes Gomez (Paiva)
Gifts in Wills & Digital Projects Manager
Cerebral Palsy Alliance
An activist at heart, Maisa is an experimental marketer. Her vision is to be a social change agent for better technologies, equality and education at a global level, via the distribution of wealth through sustainable fundraising. In 2010 Maisa has joined her current employer, Cerebral Palsy Alliance, and has helped raise vital funds to provide essential support services, new technologies and fund ground-breaking research for people living with disabilities. She is also part of the Australian Include a Charity Advisory Committee since 2015, a social change campaign that aims to encourage more people to leave a gift in their Will, increasing the funds invested in the charitable sector and thereby increasing the positive impact these organisations have on our society. Maisa had articles published at the renowned Fundraising & Philanthropy magazine, and has recently accepted to take a role as an Online Tutor for the FIA—the prestigious Fundraising Institute of Australia.
Date & Time
Wednesday, 13 June 2018
12.00 - 1.00pm AEDT (Sydney time)


Free for current Include a Charity supporters.

If you would like more information on becoming an Include a Charity campaign supporter, please contact includeacharity@fia.org.au

New Registration