schedule
Join us for the fifth annual Wines & Vines Packaging Conference taking place Aug. 9, 2018, at Lincoln Theater in Yountville, Calif. The conference sessions, exhibits and amenities are designed for winemakers, winery operations managers, purchasing managers, wine marketers and other industry professionals. This is the essential meeting day for every winery that wants to improve its packaging look and performance.

8-8:45 a.m.
Lobby & Mezzanine
Coffee, Exhibits, Light Breakfast

Sponsor: MCC Label

8:45 a.m.
Theater
GENERAL SESSION
Welcome
Andrew Adams, Editor, Wines & Vines
Leslie Sbrocco, Check Please! Bay Area
9-9:40 a.m.
Session 1: Give This Person a Cigare: The Doon & Dirty of Wine Packaging

Keynote Speaker: Randall Grahm, Founder, Bonny Doon Vineyard

Sponsor: Bergin Screen Printing & Etching

9:45-10:30 a.m.
Session 2: Consolidation in the Supply Chain
How to get the best brand packaging presence with a limited budget and power imbalance
Moderator: Lisa Ehrlich, Lisa Ehrlich Consulting
Speaker: Rich Bouwer, COO, Free Flow Wines
Speaker: Pedro Fernandes, General Manager, Amorim Cork America
Speaker: Mark Peters, Director of Label Operations, Production/Planning, G3 Enterprises

Sponsor: Adcraft Labels


10:30-11 a.m.
Lobby & Mezzanine
Morning Break - Activities

Innovation Station
Play with Augmented Reality (AR) labels.

Packaging Design Awards

You be the judge of our finalists' package designs.

Tasting Bars
You can view packaging ideas while tasting wines!

Packaging Exhibits
See ideas from dozens of wine packaging suppliers.

11-11:45 a.m.
Theater
Session 3: Packaging That Sells
The Nielsen Co. returns with market research and a case study on packaging with Precept Wine
Speaker: Jessica Gaedeke, Vice President, Nielsen Innovation Practice
Speaker: Brad Mayer, Senior Vice President of Marketing, Precept Wine

Sponsor: 4Parts Design

11:45 a.m.-1 p.m.
Lobby & Mezzanine
Lunch - Activities

Innovation Station
Play with Augmented Reality (AR) labels.

Packaging Design Awards

You be the judge of our finalists' package designs.

Tasting Bars
You can view packaging ideas while tasting wines!

Packaging Exhibits
See ideas from dozens of wine packaging suppliers.
Voting closes at 1pm for the Package Design Awards!

Sponsor: G3/petainerKeg

1-2 p.m.
Theater
Session 4: Wrap Your Head Around Alternative Packaging
Best practices for designing and filling cans, BiBs, kegs, cartons and 187s
Moderator: Andrew Adams, Editor, Wines & Vines
Speaker: Alison Crowe, Plata Wine Partners
Speaker: Nicolas Quillé, Director of Winemaking, Crimson Wine Group
Speaker: Jordan Kivelstadt, Free Flow Wines/Kivelstadt Cellars
Speaker: Rob McDonald, Winemaker, St. Mayhem Craft Wine Coolers

Sponsor: Berlin Packaging

2-2:15 p.m.
Lobby & Mezzanine
Break


2:20-3 p.m.
Theater
Session 5: Award-Winning Packaging
Medalists in the 2018 Packaging Design Awards reveal why and how they created new packaging and—most importantly--what goals in branding, marketing and sales they achieved

Speakers will be the Award Winners announced at the Conference!


Sponsor: Global Package