Association of University Presses Webinar

Course Adoptions


Wednesday, November 15, 2017 2:00-3:15 PM (ET)

This webinar will explore course adoption. Panelists will address the following questions:

·      How do you decide which book(s) will get course adoption campaigns?

·      How do you find instructor mailing lists?

·      How do you set a campaign budget?

·      How do you use digital examination copies?


Panelists:

Kerry Cahill, Sales Director, Johns Hopkins University Press

Julie Thomson, Direct Marketing Manager, Duke University Press

Ami Reitmeier, Sales and Course Adoption Coordinator, University of Illinois Press

 

Moderator:

Ciara O'Connor, Marketing Associate, New York University Press