Association of University Presses Webinar
Course Adoptions
Wednesday, November 15, 2017 2:00-3:15 PM (ET)
Course Adoptions
Wednesday, November 15, 2017 2:00-3:15 PM (ET)
This webinar will explore course adoption. Panelists will address the following questions:
· How do you decide which book(s) will get course adoption campaigns?
· How do you find instructor mailing lists?
· How do you set a campaign budget?
· How do you use digital examination copies?
Panelists:
Kerry Cahill, Sales Director, Johns Hopkins University Press
Julie Thomson, Direct Marketing Manager, Duke University Press
Ami Reitmeier, Sales and Course Adoption Coordinator, University of Illinois Press
Moderator:
Ciara O'Connor, Marketing Associate, New York University Press