World Customs and Trade Forum
 
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         Mark has over thirty years experience in the tobacco industry with Imperial Tobacco Limited based in the UK. He has operated internationally in management roles within the Marketing and Corporate Affairs functions and most recently as Senior Manager for Anti-illicit trade Engagement. This role has encompassed an Operations Management position within an industry group comprising the four major international tobacco manufacturers. During the last three years he has worked to advocate industry standards and digital solutions, designed to tackle illicit trade by securing supply chains, predominantly for tobacco products, with Customs and Ministries of Finance for countries throughout Europe, Africa, Middle East and Asia. Now a member of the Digital Coding and Tracking Association (DCTA), his global role is to promote integrated product coding standards and solutions that address Track &Trace, Tax Verification, Product Volume Verification and Authentication.