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| Tuesday, 17 October 2017 | | 7:15 am - 9:00 am | | Darling & Co | | 157 Given Terrace | | Paddington , QLD, 4064 |
About the Event: QLD - Bequest Conversion - the holy grail of your fundraising program
You have all these awesome bequest leads from your donor survey. But what’s the best thing to do with them now? How do you maximise your conversion? Do you send them your bequest brochure? A letter? Call them? In this case study presentation, you will learn how to successfully integrate both telephone and direct mail into your bequest conversion strategy. You’ll hear about the benefits and downsides of both, and how to execute them properly. And you’ll walk away with a range of great tips and tools, including real life examples of the most effective phrasing and questions to use when talking to your supporters about leaving a bequest.  | Jock Beveridge MFIA
General Manager Community Engagement
Guide Dogs Queensland
Jock Beveridge is a fundraising
executive with more than 20 years in the sector, running successful fundraising
programs for a range of leading non-profit organisations, including Leukaemia
Foundation, Australian Conservation Foundation, Mater Foundation and Cancer
Council Queensland. He has passionate about bequest programs and growing them
using a range of lead generation channels and conversion strategies. | | |  | Josh Kidd
Director
Clever Contacts
Josh Kidd is the director of Clever Contacts, the telephone fundraising agency he established in 2013. He oversees a of dedicated team of callers who specialise in partnering with charities to deliver exceptional results across a range of programs, including regular giving, cash donations and bequest conversion campaigns. Prior to establishing Clever Contacts, Josh managed both charity and agency call centres with four years at Cerebral Palsy League of Qld, followed by five years at Pareto Phone.
| | |  | Simone Owens
Individual Giving Program Manager
PA Research Foundation
Simone has over 10 years of experience working in the not for profit sector. She has spent her time managing individual giving, cultivating bequest programs and growing regular giving for Cancer Council Queensland, RSPCA QLD and the PA Research Foundation. She is passionate about donors and likes nothing better than chatting to them either over the phone or face to face about the difference their support is making! | | |
This event is proudly sponsored by
Queensland is proudly sponsored by
| Member |
$55 |
| Staff of Organisational Member |
$65 |
| Non-Member |
$85 |
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