Although experts recommend that all pregnant women and women planning to be pregnant and all children 6 months or older receive the influenza vaccine annually during the flu season, only 50 percent of pregnant women and 59 percent of children do so, making low influenza vaccine uptake a major public health problem.

Learning Objectives

At the end of this webinar attendees will:

• Understand the key barriers to influenza vaccination uptake;

• Learn how an innovative MCHB-funded study increased vaccination rates among urban pregnant women and children using a novel text messaging system; and

• Understand lessons learned about implementing text message vaccination reminders.

Presenters

Melissa Stockwell, MD, MPH, is a former HRSA R40 Maternal and Child Health Field-Initiated Innovative Research Studies (MCH FIRST) Grantee and is currently the Assistant Director of the HRSA funded Pediatric Research in Office Settings (PROS) Network. She is also the Florence Irving Associate Professor of Pediatrics and Population Family Health in the Department of Pediatrics at Columbia University’s College of Physicians and Surgeons. Her research focuses on theory-based translational interventions to promote vaccination among underserved children and adolescents, with an emphasis on health technology and health literacy.

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Monday
1:00pm - 2:00pm
Eastern Time

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EnRICH is a series of webinars that feature special topics related to Maternal and Child Health (MCH) research. Each event features one or more speakers who are experts in the field. EnRICH webinars are conducted by the MCH Workforce Performance Center , which is co-funded by the Maternal and Child Health Bureau's (MCHB) Office of Epidemiology and Research, Division of Research.