Date, Time & Location
Tuesday, 22 August 2017
1:30 pm - 5:00 pm
Aether Brewing
35 Railway Terrace
Milton, QLD, 4064

About the Event: QLD - Strength In Numbers: Maximising your Peer to Peer Revenue

Peer to peer fundraising has grown in Australia year on year for over a decade – and its not just an increasing source of revenue for many charities.  Each peer to peer fundraiser not only brings their own passion, commitment and considerable funds raised, but scores of new donors – a profit making acquisition campaign for those organisations savvy enough to capitalise on the opportunity.

But not everyone is winning in this race to the fundraising top.  Some new signature events never get off the ground, while others grow exponentially for a few years before falling just as quickly.  Is this cycle of boom or bust inevitable?  Can an organisation leverage this growing area of income without a marquee event of their own?

Led by some of Queensland’s most successful peer to peer fundraising professionals, you’ll learn best practice in this area from real life case studies.

Whether you are a peer to peer veteran or looking for ways to get your charity in the game, this interactive workshop will help you refine your strategies to grow your income and supporter base in the coming months.

Following the workshop, why not stay on for our Networking Event: The first minute capturing attention and establishing connection.   Find out more here.

Speaker
Christine Anderson MFIA CFRE
Head of Fundraising & Marketing
Variety the Children's Charity QLD

Christine Anderson is the Head of Fundraising and Marketing at Variety the Children's Charity QLD.  
Following a successful career in global marketing in the for profit sector, Christine joined leading Canadian charity Princess Margaret Cancer Foundation in 2009 to manage the Shoppers Drug Mart Weekend to End Women’s Cancers, the largest fundraising walk of its kind in North America.

After building annual revenues of $10 million in this role, she joined CauseForce and moved to Australia in December 2012 to introduce the Weekend to End Women’s Cancers across the country.  In its first year in Australia, the program raised over $12 million. Christine’s role grew to include leadership of both the Ride to Conquer Cancer and Weekend to End Women’s Cancer programs in Australia and New Zealand, and the launch of new events and initiatives including the OneDay to Conquer Cancer and CauseForce’s call centre and logistics services.

In July 2017, Christine joined Variety the Children's Charity QLD as Head of Fundraising and Marketing, where she is excited to raise funds for sick, disadvantaged and special needs kids. 

Christine is a Certified Fundraising Executive (CFRE), member of the Fundraising Institute of Australia, serves on the FIA QLD state committee, and holds a B. Comm, Marketing and MBA, Marketing and International Business from McMaster University.

 
Meredtih Dwyer FFIA CRFE
Director
HomeMade Digital

Meredith has worked with leading non-profit organisations across Australia as a fundraiser, consultant and event producer for over 20 years. A leader in the development of cause related marketing in Australia, she established multi-million dollar, award winning partnerships that were showcased and published internationally as examples of best practice. Her internationally recognised, award winning peer to peer online fundraising campaigns for the Royal Children’s grew their digital revenue from $250,000 to $1 million in just 12 months. In 2011, Meredith joined CauseForce as Managing Director Australia/New Zealand, leading the growth of their blockbusting fundraising events in the region. In six years The Ride to Conquer Cancer and Weekend to End Women’s Cancers have raised over $110 million for cancer charities in Australia and New Zealand. She is now expanding her role in the sector with leading global digital agency, Homemade, helping charities raise more money online.
 
Dan Lalor MFIA
Fundraising and Events Manager
MS Queensland

Dan started his fundraising career with the Royal Children’s Hospital in 2011 in a generalist fundraising role before finding success in the corporate partnerships area. In 2012, he lead a multi-million dollar sponsorship program for CauseForce in Australia as National Sponsorship Manager for a year, before becoming Director of the Ride to Conquer Cancer event series across Australia/New Zealand. In this time The Ride raised over $25 million for cancer charities. Dan now leads the Fundraising and Events team at MS Queensland, producing large scale peer to peer fundraising events like the MS Brissie to the Bay and has recently launched a new community fundraising program – Team Cure MS.
 
Event Sponsor
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Pricing
Member $150
Staff of Organisational Member $170
Non-Member $200




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