Date, Time & Location
Tuesday, 9 May 2017
7:15 am - 9:00 am
Darling and Co.
Garden Room, 157 Given Tce
Paddington, QLD, 4064

About the Event: QLD - Back to the future or the end of the line?

Pundits have prophesied the death of direct mail as a viable fundraising technique for years – but every decade it has reinvented itself and reached new markets to continue as a mainstay of individual giving. Yet once again storm clouds are on the horizon with declining returns from premium pack campaigns, and concerns that an ever increasing volume of mailings from charities may generate a UK style regulatory backlash. Is this the end of the line for direct mail, or are there lessons from the past that can take us back to a successful future?

Ben Cox has led Legacy’s direct mail program to award winning success, testing premium and standard packs, supported by highly targeted geographic, digital and advertising strategies. Learn from his successes and find out how to future proof your direct mail program in this challenging environment.

Speaker
Ben Cox FFIA
Fundraising, Marketing and Communications Manager
Legacy

Early in his life Ben developed a passion for helping people from the moment a not for profit helped him. Since that moment Ben has dedicated his career to changing the lives of others through his work in the not-for-profit sector.

Over the years, Ben has gained extensive experience in many aspects of fundraising, including events, direct mail, corporate partnerships, regular giving and lotteries. He has worked with organisations such as the Royal Children’s Hospital Foundation, the Cerebral Palsy League, MS Queensland and Legacy.

Ben is a passionate advocate for the not for profit sector and is an experienced speaker and thinker on the design, delivery and value of effective fundraising, marketing and communications programs. He also speaks regularly on mentoring, leadership and perseverance.

Ben currently serves on the Fundraising Institute of Australia’s (FIA) Queensland Executive Committee and as a National Director of FIA He is also a Director of Variety QLD and sits on several fundraising and marketing advisory panels in the not-for-profit sector.

 
Event Sponsor
QLD is proudly supported by




Pricing
Member $55
Staff of Organisational Member $65
Non-Member $85




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