We are seeing a new dynamic emerge that is transforming the
relationship between supporters and the causes they care about. What can you learn from this new wave of
engagement and what could it mean for your charity in the future?
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How did a facebook post from a grandmother in
Hawaii turn into the largest protest in global history, with 5 million
participants in the Women’s March?
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How did ACLU raise $26 million, 6 times their
annual fundraising, in just one weekend without launching an appeal?
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How did Planned Parenthood cope with a flood of
donations that also targeted the incoming Vice President Mike Pence in the US?
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Learn about the fundamental shift from top down
leadership and activation by charities and causes to a model of ground level
empowerment and engagement in local communities.
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When every cause from the environment, to
welfare, to refugees, to health care are under threat – how can you position
your charity to respond?
