Event Summary

Webinar (June) - DIY Fundraising Insights

“DIY Fundraising is a fundraising event or activity in support of a particular charity
that is owned and driven by someone outside of the organisation”.

GoFundraise’s market research shows that 30% of online peer-to-peer fundraising is undertaken by DIY fundraisers, which is why you need to plan and build DIY into your overall fundraising strategy.

Successful DIY strategies bring together areas including communication, engagement and technology.

We have benchmarked and scored hundreds of Australian charities in terms of their DIY strategy and can reveal what successful DIY strategies have in common in terms of promoting the opportunity and what engagement techniques charities are using to encourage their fundraisers to raise more.

Registrations close 5pm AEDT Monday 26 June 2017!

Proudly sponsored by

	Anthea Cohen Marketing & Communications Director GoFundraise With over 10 years’ experience in marketing and management within the e-commerce industry, Anthea brings her passion for all things digital to the charity sector. As Head of Marketing for the digital fundraising platform GoFundraise, Anthea works with the country’s largest events (including Melbourne Marathon, Run for the Kids and The Color Run) and charities, giving her an in-depth understanding of the online fundraising space. Anthea is passionate about helping charities raise more and reduce costs by embracing technology and digital innovation.

	Henry Gresson Operations and Special Projects Director GoFundraise Henry Gresson has worked in the online space for the past 10 years. Working with the country’s largest events and charities, as well as thousands of smaller organisations, has allowed him to gain an in-depth understanding of the online fundraising space and the opportunities that exist within it.