These days it can be easy for fundraisers and marketers to assume their data is being cleansed efficiently and that the majority of inaccurate records are being removed or updated to minimise waste. This is often not the case and the details behind the art of data hygiene and data improvement are not common knowledge.At Conexum Data Management Services (CDMS) we cleanse millions of records per annum for many of the leading charities in Australia to ensure as many records are corrected or removed as possible, in turn saving our clients millions of dollars from their fundraising budget each year. So we’ve put together some useful tips to help you get the best from your data cleansing service.

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