2017 March Webinar - Including Digital Techniques to grow a new Bequest Program
In this webinar Laura will explain how and why she decided
to go digital in order to reach out to her potential Bequestors. With limited resources and having recently
established the program, Laura will explain how and using which tools the
program grew beyond all expectations.
Registrations close 5pm AEDT Monday 17 March 2017!
Laura has attained qualifications in fundraising, marketing and advertising. With more than 20 years of experience in the corporate world she worked in account service at J W Thompson and Foote Cone & Belding, advertising agencies. She also managed marketing, client services and business administration departments, both in Australia and Peru. Her clients have included Procter & Gamble (Wella Australia, Max Factor), Ella Bache, British Airways, Ralston Purina, Chiclets Adams, Royal Jelly and other blue chip accounts.
Her experience has also developed in the not-for-profit sector, including volunteering in the educational and church environments. Here she has held positions in human resources, administration and fundraising.
Laura is currently the Future Planning Manager at House with No Steps with responsibility for Bequests.
