The daily focus of business owners and executives should be increasing the value of the enterprise - and by that we mean the value of shareholder equity. We call this "head up" work...attentive to the horizon, primarily strategic, and by far the highest-and-best-use of leadership talent and experience.
Unfortunately, leaders spend most of their workday stuck in the "head down" position, their talents and experience redirected into "50-dollar-an-hour" work. This is dangerous, not only for the business itself but also for shareholders.
What if employees were engaged enough to think and act like owners?
Wouldn't a powerful sustainable culture of value creation emerge?
Wouldn't that culture relieve owners and executives to focus on the "head up" work that really drives the value of shareholder equity?
- Connects "ownership thinking" and value growth
- Lays out a compelling financial case for deeper employee engagement
- Provides an intuitive, surprisingly straight-forward, system and describes a practical set of tools that drive accountability, purpose, profit, higher business value, wealth, and financial security.