schedule
Join us for the fourth annual Wines & Vines Packaging Conference taking place Aug. 16, 2017, at Lincoln Theater in Yountville, Calif. The conference sessions, exhibits and amenities are designed for winemakers, winery operations managers, purchasing managers, wine marketers and other industry professionals. This is the essential meeting day for every winery that wants to improve its packaging look and performance.
8-8:45 a.m.
Lobby & Mezzanine
Coffee and Exhibits
8:45 a.m.
Theater
GENERAL SESSION
Welcome
Jim Gordon, Editor, Wines & Vines
Leslie Sbrocco, Check Please! Bay Area
9-9:40 a.m.
Session 1: Capitalizing on Design Innovation
President of multi-brand winery reveals what worked, what didn't and how innovative packaging helps sell wine.
Speaker: Corey Beck, Francis Ford Coppola Winery

Sponsor: Global Package LLC

9:45-10:30 a.m.
Session 2: Market Research
Learn results from The Nielsen Co.'s exclusive study for the Wines & Vines Packaging Conference about about what wine drinkers think of real-life packaging redesigns.
Speaker: Steve Lamoureux, The Nielsen Co.

Sponsor: Affinity Creative Group
10:30-11 a.m.
Lobby & Mezzanine
Morning Break - Activities

Speed Dating with Designers
One-on-one consultations; bring a current bottle or design idea.

Packaging Design Awards

You be the judge of our finalists' package designs.

Tasting Bars

Packaging Exhibits
Samples from dozens of wine packaging suppliers.
11-11:45 a.m.
Theater
Session 3: How to Package Sustainability
Sustainability is a major trend in the wine industry, with education and certification programs accelerating the adoption of sustainable winegrowing practices by vineyards and wineries in California and around the world. While sustainable vineyard and winery practices are an important focus, packaging provides a tangible bridge between these practices and consumers along with opportunities for innovation, improved environmental and social impacts and enhanced convenience. Winery marketers will discuss sustainability trends in packaging and how to find green packaging vendors, supplies and shipping solutions.
Moderator: Allison Jordan, Wine Institute / California Sustainable Winegrowing Alliance
Ramon Ware, Wente Family Estates
Rhonda Motil, J. Lohr Vineyards & Wines
Mimi Gatens, Trefethen Family Vineyards  


Sponsor: Tapp Label Company
11:45 a.m.-1 p.m.
Lobby & Mezzanine
Lunch - Activities

Speed Dating with Designers
One-on-one consultations; bring a current bottle or design idea.

Packaging Design Awards
You be the judge of our finalists' package designs.

Tasting Bars

Packaging Exhibits
Samples from dozens of wine packaging suppliers.
1-2 p.m.
Theater
Session 4: What Wine Buyers Want
Retailers and restaurateurs discuss the most successful packages in their marketplace.
Speakers: Shelley Lindgren, wine director and co-owner, A16 and SPQR
Curtis Mann, Raley's Family of Fine Stores


Sponsor: 4Parts Design
2-2:45 p.m.
Lobby & Mezzanine
Interactive Hour

Speed Dating with Designers
One-on-one consultations; bring a current bottle or design idea.

Packaging Design Awards

You be the judge of our finalists' package designs.

Tasting Bars

Packaging Exhibits
Samples from dozens of wine packaging suppliers.
2-2:45 p.m.
Theater
Bottling Breakout: Special Session for Bottling Professionals
Do’s and don’ts: Managing quality control for bottling day.
Moderator: Andrew Adams, Wines & Vines
Speakers: Pat Henderson, Kenwood Vineyards
Ron Varner, G3
Dave Crawford, Top it Off Bottling


Sponsor: MCC Label
2:45 -3:45 p.m.
Theater
Session 5: Avoid House Palate In Your Packaging Design
When faced with the prospect of changing brand collateral, stakeholders are often overwhelmed and gravitate to what is familiar. The founder of 4Parts Design offers advice about how to take a fresh look at your brand and packaging.
Speaker: David Hanson-Jerrard, 4Parts Design

Sponsor: Bergin Screen Printing & Etching
3:45 p.m.
Theater
Packaging Design Awards Ceremony
Winners of Wine Packaging Design Awards will be announced!

A door prize will be given to a randomly selected attendee who voted in the People's Choice competition.