IFMA Foodservice Fundamentals
Thursday, February 16, 2017
8:00 am – 3:30 pm
Embassy Suites Hotel O’Hare – Rosemont
5500 North River Road
Rosemont, IL 60018
The foodservice industry is evolving and our industry can no longer be inwardly focused. The 2017 Foodservice Fundamentals provides a primer on not only the industry, but the consumers and operators that create and drive demand. The program’s new data and fast-paced training will provide attendees increased understanding of the new foodservice landscape to aid in strategy development as well as sales/marketing plans.
IFMA Members: $695 per person
IFMA Non-Members $995 per person
Fee includes all meeting materials and programmed meal functions.
Thursday, February 16, 2017
8:00 am – 3:30 pm
Embassy Suites Hotel O’Hare – Rosemont
5500 North River Road
Rosemont, IL 60018
The foodservice industry is evolving and our industry can no longer be inwardly focused. The 2017 Foodservice Fundamentals provides a primer on not only the industry, but the consumers and operators that create and drive demand. The program’s new data and fast-paced training will provide attendees increased understanding of the new foodservice landscape to aid in strategy development as well as sales/marketing plans.
Program format includes:
- Welcome to foodservice; overview of the industry
- Trading partner dynamics, including GPOs and Distributors
- Segment and channel nuances
- Foodservice Consumer eater types
- Consumer occasions and how they drive decisions
- Relevant menu and flavor trends and the menu adoption cycle
In addition, attendees will receive…
- A laminated copy of the Foodservice Landscape, a two-sided tool that gives operator information such as unit counts and growth outlook on the front and consumer information such as occasion and eater type on the back) and instruction on how to use for marketing & sales planning
- A hard copy of the presentation deck
- A certificate of completion
Group Interaction
Not only will attendees have the opportunity to interact with presenters, but interactive Q & A will reinforce learnings. There are also plenty of opportunities to network with their classmates during meals and coffee breaks.
Meeting Cost
IFMA Members: $695 per person
IFMA Non-Members $995 per person
Fee includes all meeting materials and programmed meal functions.
Cancellation Policy :
All changes and/or cancellations must be submitted to IFMA in writing.
All changes and/or cancellations must be submitted to IFMA in writing.
Notification on or before January 16, 2017 –– Full refund
Notification after January 16, 2017 –– No refund
All changes/cancellations must be submitted to
IFMA in writing (fax to 312/540-4401 or send an e-mail to
courtney@ifmaworld.com)
