IFMA Strategic Issues Series:
The evolution of manufacturer-distributor planning is underway!

December 7, 2016
Embassy Suites
5500 N River Rd
Rosemont, IL 60018
(847) 928-7648

IFMA Strategic Issues Series (SIS) is a complimentary manufacturer members-only forum. Included in the organization’s annual dues, this series focuses on top-of-mind issues, confronting the most prominent challenges and uncovering how manufacturers can take advantage of them to create growth opportunities.

Is category management dead or merely evolving into something different? Learn how manufacturer-distributor planning is evolving, how distributors are viewing it and how manufacturers are now approaching it. The December SIS will focus on the development of the Distribution Planning Model.

Hosted by IFMA, facilitated by Kinetic12 Consulting with distribution partner guest speakers.

• Preview IFMA's new Manufacturer Route-to-Market Model and learn how it integrates the following three industry best practices: Operator Collaboration Model, Joint Business Planning, and Category Management.
  
  
• Hear lessons learned about Category Management and how manufacturers should work with distributor partners to build effective category plans, AND what distributors really want!
  
  
• Participate in workshops and provide input into this new best practice model, while interacting with and learning from industry peers.