Rob Edwards Chief Executive Officer Fundraising Institute Australia
Rob is CEO of Fundraising Institute
Australia (FIA), the peak body for the Fundraising sector, a role he took up in
October 2011. In his role at FIA Rob is charged with leading organisational
change to ensure that the Institute continues to meet the needs of members and provides leadership for the fundraising
sector especially in this time when there is significant public and therefore
regulatory scrutiny of charities generally. Rob served on the ATO’s Charities
Consultative Committee.
Rob left his last role as CEO of the
Australian Direct Marketing Association (ADMA) in June 2011 after eighteen
years. In that period he presided over growth of the Association from a minor
niche player in the marketing sector to become the largest marketing industry
association of its kind in Australia.
During his tenure, much of his role
encompassed working with all levels of Government on complex and sometimes
controversial public policy issues such as industry self-regulation privacy and
data protection, anti-spam legislation, children’s online privacy and online
behavioural advertising.
Rob’s work has been recognised
internationally. He was Chair of the International Federation of Direct
Marketing Associations for a four-year term and his frequent overseas speaking
engagements include sessions at the United Nations Telecommunication Union in
Geneva.
Prior to joining ADMA Rob held senior
management roles at O’Brien Glass. He has also been General Manager of
Marketing at Pacific Aviation, an Ansett subsidiary, was Managing Director of
Key Direct Response and Vice Chairman of the ADMA Board of Directors.
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